Finsoft Financial Investment Holdings Limited operates as an investment holding company, delivering a diverse range of financial and technology solutions across Hong Kong and beyond. The firm organizes its operations into distinct segments: Financial Trading Software Solutions, Other IT and Internet Financial Platforms Services, Money Lending, Assets Investments, and Others. The Financial Trading Software Solutions division is dedicated to developing, selling, and leasing advanced trading and settlement platforms for various financial products, primarily serving financial institutions such as banks and brokerage firms. Through its Other IT and Internet Financial Platforms Services, the company provides e-commerce systems, online advisory, general IT support, and specialized financial information services, including Mandatory Provident Fund Schemes (MPF) information provided by its subsidiary, Fortune Tao Financial Network Company Limited. Its Money Lending segment, conducted through its licensed subsidiary Finsoft Finance Limited, offers a variety of loan financing products. The Assets Investments segment focuses on trading in listed securities. Furthermore, the Others segment encompasses activities such as trading gaming products, offering related marketing services, and managing stored value mastercards. The company also extends its expertise through referral services, administrative support, and corporate finance advisory, holding a Type 6 license under Hong Kong's Securities and Futures Ordinance. Additionally, it engages in property leasing, investments in securities and equities, and the development of mobile e-commerce platforms. Finsoft Financial Investment Holdings Limited was established in the Cayman Islands in December 2012 and has been publicly listed on the GEM board of The Stock Exchange of Hong Kong Limited under the stock code 8018 since September 2013. The company’s headquarters are located in Wan Chai, Hong Kong.