- CEO
- Eduardo Ymay Seeman
- Full Time Employees
- 4,135
- Sector
- Consumer Cyclical
- Industry
- Travel Lodging
- Address
- Juan Salvador Agraz 69 Col. Mexico City DF Mexico 05348
- IPO Date
- May 2, 2023
- Business
- Promotora de Hoteles Norte 19, S.A.B. de C.V. (formerly Hoteles City Express, S.A.B. de C.V.) operates as a hotel promoter and developer, focusing on ownership, management, franchising, and technical services for limited-service hotels targeting business travelers in Mexico, Costa Rica, Colombia, and Chile. The company offers core services including hotel investment funds, professional operations teams, tourist project design and development, and technological solutions for hotel administration and marketing; it previously developed brands now under Marriott International such as City Express by Marriott, City Express Plus by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, and City Centro by Marriott, through segments of hotel operation and management. Founded in 2002 and headquartered in Mexico City, Mexico, it maintains presence across more than 75 cities with over 150 properties and provides leasing, administrative, and specialized support to third parties.
In a major strategic shift, the company sold its City Express brand portfolio to Marriott International for $100 million in 2022-2023, monetizing intellectual property including trademarks, domains, and the City Premios loyalty program while retaining operating contracts and development activities; this transaction boosted Marriott's Latin America footprint by 45% and enabled stabilized franchise fees of about $10 million. Following the deal, Promotora de Hoteles Norte 19 changed its name from Hoteles City Express in April 2024 to reflect its evolution into a diversified promoter emphasizing new brands, market segments, and regional growth in Latin America and the Caribbean. These changes enhance liquidity, reduce debt, and position the firm to incorporate additional hotel units and expand beyond its original economy business travel focus.