- CEO
- Lam Que Ngo
- Full Time Employees
- 509
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- Ha Noi Vietnam
- IPO Date
- Jan 19, 2017
- Business
- Hanoi Beer Alcohol and Beverage Joint Stock Corporation (HABECO) is a Vietnam-based company primarily engaged in the manufacturing, marketing, and distribution of beer, spirits, and non-alcoholic beverages. Tracing its origins to the Hommel Brewery established in 1890 and re-established as the Hanoi Brewery in 1957, the corporation is headquartered in Hanoi, Vietnam, and operates as a joint-stock enterprise with majority state ownership under the Ministry of Industry and Trade, alongside a significant strategic minority equity stake held by Carlsberg A/S. The company operates across integrated business segments that encompass alcoholic beverage manufacturing, non-alcoholic drink production, packaging manufacturing, warehousing, and the trading and import-export of raw brewing materials and equipment.
The corporation produces and sells an extensive portfolio of beverages across multiple consumer segments, systematically categorized into: draught beers, comprising traditional Bia Hoi Hanoi; packaged commercial beers, marketed under the flagship Bia Hanoi brand in canned, bottled, and export variations including Hanoi Beer Premium, Hanoi Bold, Hanoi Light, Hanoi Green Label, and Hanoi Red Label; premium heritage lagers, anchored by the Truc Bach Beer brand; distilled spirits and liquors, produced through subsidiary entities such as Hanoi Liquor Joint Stock Company (HALICO) and featuring Hanoi Vodka and specialty liquors; non-alcoholic beverages, including Uniaqua bottled purified water and soft drinks; and industrial auxiliary goods, encompassing metal crown caps, beverage packaging materials, and supply-chain logistics services.
Geographically, HABECO operates extensively across Vietnam, maintaining market leadership in Northern and North-Central Vietnam via a coordinated network of brewing subsidiaries, associated production facilities, and regional wholesale distributors, while expanding commercial distribution into Southern Vietnam. The corporation also exports its packaged beer and spirit products to overseas markets across Asia, Europe, North America, and Oceania, including South Korea, Japan, Taiwan, the United Kingdom, Germany, France, Austria, the Czech Republic, Australia, and the United States, servicing international retail chains and hospitality venues.
In recent operational and strategic developments, HABECO has implemented a multi-year corporate restructuring program to optimize organizational efficiency and navigate shifting market conditions and regulatory environments. The company streamlined its internal governance by reducing organizational management tiers from six levels to four, reducing indirect labor overhead by approximately 15%, and committing capital investments of over 860 billion VND toward production automation and facility modernization. To align with evolving consumer preferences, the corporation expanded its product portfolio by launching new offerings in the premium beer category, introducing non-alcoholic beer lines, and rolling out comprehensive brand and packaging redesigns across its core canned and bottled Bia Hanoi lines. Additionally, HABECO executed strategic distribution partnerships with prominent regional distributors to accelerate its commercial penetration and market share growth in Southern Vietnam.