- CEO
- Thang Cong Truong
- Full Time Employees
- 5,497
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Address
- Ho Chi Minh City Vietnam
- IPO Date
- Dec 25, 2025
- Business
- Masan Consumer Corporation, a subsidiary of Masan Group Corporation operating under The CrownX consumer-retail platform, manufactures, markets, and distributes a diverse portfolio of branded food, beverage, and home and personal care products in Vietnam and internationally. The company operates through six primary business segments: Seasonings, Convenience Foods, Processed Meat, Beverages, Coffee, and Home and Personal Care. Its core product offerings include seasonings and condiments, such as fish sauce, soy sauce, chili sauce, dipping sauces, and seasoning granules under the Chin-su, Nam Ngu, and Tam Thai Tu brands; convenience foods, comprising premium and mass-market instant noodles, instant rice porridge, and self-heating meal kits under the Omachi, Kokomi, and Ponnie brands; processed meat products, including shelf-stable sausages and ready-to-eat meat snacks under the Ponnie and Heo Cao Boi brands; packaged beverages, including energy drinks, bottled natural mineral water, and ready-to-drink teas under the Wake-up 247, Compact, Vivant, and Quang Hanh brands; coffee and cereal products, featuring instant coffee mixes, roasted ground coffee, and nutritional cereals under the Vinacafe, Wake-up, and Bfast brands; and home and personal care items, such as laundry detergents, dishwashing liquids, fabric softeners, and personal care solutions under the Net, Chante, and Swhite brands. The company distributes its products through an extensive omni-channel network encompassing traditional trade distributors, modern trade supermarket chains, and integrated convenience retail points including WinMart and WinMart+ stores, while exporting to international markets such as the United States, Japan, South Korea, Canada, Australia, and Europe. In recent developments, the company has advanced preparations to transfer its equity listing from the UPCoM market to the Ho Chi Minh City Stock Exchange (HOSE) to broaden institutional access and optimize capital liquidity. Masan Consumer has also accelerated its Go Global international expansion strategy, launching customized condiment and convenience food lines across major retail channels in Asia and North America, while introducing high-growth consumer innovations such as self-heating hotpots and premium seasoning solutions. In addition, the organization continues to consolidate synergies across the retail network of The CrownX, expand manufacturing automation across its industrial facilities, and scale its home and personal care division. Masan Consumer Corporation was founded in 1996 and is headquartered in Ho Chi Minh City, Vietnam.