- CEO
- Willix Halim
- Full Time Employees
- 424
- Sector
- Retail trade
- Industry
- Internet retail
- Address
- Treasury Tower South Jakarta JK Indonesia 12190
- IPO Date
- Aug 6, 2021
- Business
- PT Bukalapak.com Tbk operates as an All-Commerce company primarily in Indonesia, offering an integrated platform that serves both online and offline markets. Founded in 2010 and headquartered in South Jakarta, the company’s core products and services encompass three main segments: Marketplace, Online to Offline (O2O), and Procurement. Its Marketplace segment provides a broad array of physical and virtual products across categories such as electronics, fashion, daily necessities, gaming credits, and hobbies. The O2O segment focuses on enabling small and medium enterprises (SMEs) and traditional family-owned businesses to engage in digital commerce by offering physical and virtual products complemented with basic financial services such as money transfers, bill payments, and investments. The Procurement segment supports business-to-business (B2B) procurement activities. Additional services include financial products like insurance, loan financing, investments in mutual funds and gold, digital banking, as well as logistics solutions like BukaSend and BukaGudang for shipping and fulfillment management.
Regarding recent major changes, in early 2025 Bukalapak strategically ceased the sale of physical products to focus exclusively on virtual goods and digital services, including vouchers, gaming credits, and financial services, reinforcing its digital ecosystem. The company also announced an equity buyback program worth over IDR 1.1 trillion in mid-2025 as part of its capital management strategy. Bukalapak has been investing heavily in technology and user experience innovations across key divisions such as digital partnerships, gaming, retail O2O, and financial services, aiming to drive sustainable growth and operational efficiencies. The company serves over 130 million users and 16.8 million MSME partners across Indonesia, with 73% of its transaction volume coming from regions outside Tier 1 cities, demonstrating deep market penetration in less urbanized areas. Bukalapak maintains a focus on digital transformation and financial inclusion within the Indonesian commerce ecosystem.
The company’s business operations and offerings are supported by subsidiaries such as PT Buka Mitra Indonesia (B2B platform), PT Buka Investasi Bersama (investment products), and PT Buka Pengadaan Indonesia (procurement services). Bukalapak also has strategic partnerships with major technology players, including a significant investment from Microsoft and adoption of Microsoft Azure cloud services to enhance its technology infrastructure.
PT Bukalapak.com Tbk operates within the Indonesian e-commerce and technology industry, targeting both consumers and micro, small, and medium enterprises (MSMEs), with a strong emphasis on digitizing conventional markets and enabling a fair economy through comprehensive online and offline commerce solutions.