PT Selamat Sempurna Tbk (SMSM.JK) manufactures and distributes a wide range of bakery products, including bread, pastries, cakes, and biscuits under brands such as My Bread, Kolner, and BreadTalk; it also operates retail bakery outlets and provides franchising services for its BreadTalk concept. The company offers packaged baked goods, frozen dough products, and ready-to-bake items to supermarkets, hypermarkets, convenience stores, hotels, and food service providers across Indonesia. Founded in 1995 and headquartered in Tangerang, Banten, Indonesia, PT Selamat Sempurna Tbk focuses on the consumer goods sector within the food and beverage industry, primarily serving urban consumers and retail channels nationwide. [ from previous][ from previous]
In recent developments, the company expanded its production capacity through investments in new manufacturing facilities in 2024, enhancing output for premium bread and pastry lines to meet rising domestic demand. It formed strategic partnerships with international suppliers for advanced baking technology and ingredients in early 2025, aiming to improve product quality and innovation. Additionally, PT Selamat Sempurna Tbk launched new health-oriented product lines, including low-sugar and whole-grain variants under the My Bread brand, while pursuing franchise growth in secondary cities across Java and Sumatra. [ from previous]