- CEO
- Mats Hovland Vikse
- Full Time Employees
- 1,032
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Stokkastrandvegen 85 Nedre Vats RO Norway 5578
- IPO Date
- Oct 20, 2021
- Business
- AutoStore Holdings Ltd. is a Norway-based technology company specializing in robotic and software solutions for warehouse automation, primarily pioneering cubic storage automation systems. Founded in 1996 and headquartered in Norway, the company develops and sells automated storage and retrieval systems (AS/RS) that use proprietary robots and advanced logistics software to optimize order fulfillment across industries such as retail, grocery, third-party logistics, industrials, healthcare, and e-commerce. The core product portfolio includes the AutoStore system hardware featuring the Red Line and Black Line robots, cubic storage bins, grid systems, and complementary software solutions such as routing algorithms, data insights, and reporting tools. AutoStore sells its systems globally through a distribution partner network, with significant operations in Norway, Germany, Europe, the United States, and Asia.
In the past two years, AutoStore has undertaken major strategic shifts and product innovations to expand its market reach and enhance operational efficiency. Notably, in late 2025, the company launched seven new products, including AutoCase, which automates case induction and extraction; FlexBins, enabling mixed bin sizes within a single grid to increase storage density and SKU coverage; enhancements to its CarouselAI technology; and a frozen-only module for the MTS1 system targeting grocery and healthcare sectors. AutoStore also initiated a strategic partnership with Veloq, an AI-driven grocery automation solutions provider, broadening its presence in the grocery market segment. The company is shifting towards a subscription-based model with its recently introduced AutoStore-as-a-Service (ASaaS), reflecting a focus on recurring revenue streams and long-term growth. These advances support AutoStore’s position as a global leader in AS/RS technology, serving diverse sectors with a robust customer base and addressing a large under-penetrated market driven by automation megatrends.
AutoStore operates in the industrial machinery and factory automation industry, targeting customers ranging from small businesses to large enterprises needing flexible, high-density storage solutions that deliver reliable, high-speed order fulfillment. The company’s system is recognized for industry-leading uptime of approximately 99.7%, significant space savings by offering up to four times the storage capacity per footprint compared to conventional systems, and broad applicability to various warehouse environments. AutoStore also offers end-to-end support from solution design to robot operations, encompassing system implementation, software management, and aftermarket services. The company had approximately 927 employees and maintains a global footprint with distribution and support facilities in key international markets.
Overall, AutoStore Holdings Ltd. presents a comprehensive suite of cutting-edge robotic and software technologies designed to transform warehouse operations, backed by recent product innovations, strategic partnerships, and a pivot towards service-oriented revenue models to sustain growth in the competitive warehouse automation market.