- CEO
- Jonas Pether Gustafsson
- Full Time Employees
- 167
- Sector
- Finance
- Industry
- Real estate development
- Address
- Sveavägen 9 Stockholm AB Sweden 111 57
- IPO Date
- Apr 27, 2021
- Business
- Hemnet Group AB (publ) (HEM.ST) operates Sweden's leading residential property platform, connecting buyers, sellers and real estate agents through its websites, applications and digital tools that aggregate the nation's housing listings and provide market insights, inspiration and transaction facilitation services. Founded in 1998 as an industry initiative by Swedish real estate brokers and headquartered in Stockholm, the company offers core B2C products for home sellers including tiered marketing packages such as Hemnet Bas, Plus, Premium and the newly launched Hemnet Max package on April 1, 2025, which provides enhanced visibility features; additional services like Raketen for boosted listing exposure, ad renewal (Förnya annons) to reset statistics and reach new audiences; B2B subscription products for real estate agents including Hemnet Business for brand marketing, analytics (Andelsstatistiken), Hemnet Live online viewings and video enhancements, Mäklartipset for top-of-list placement, and Be more visible for sellers to increase agent contacts; project advertisements for property developers; bank calculators for mortgage integration with banking partners; and display advertising formats across all partners targeting Hemnet's high-volume affluent audience of over 40 million monthly visits. Hemnet focuses exclusively on the Swedish market, serving consumers, real estate agents, property developers, banks and insurers with intuitive search tools, data-driven engagement and tailored monitoring to enhance housing mobility, efficiency and transparency. In 2025, the company initiated a SEK 600 million share buy-back program announced on May 6 to optimize its capital structure, with ongoing repurchases including 75,000 shares in late November, 69,000 shares in mid-November and multiple prior tranches conducted via Nasdaq Stockholm in compliance with EU Market Abuse Regulation; it also launched the Hemnet Max package to elevate premium listings and continues enriching B2B offerings for sustained growth amid its market leadership.