iQIYI, Inc.
NASDAQ Global SelectCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Yu Gong
- Full Time Employees
- 4,603
- Sector
- Communication Services
- Industry
- Entertainment
- Address
- iQIYI Innovation Building Beijing BE People's Republic of China 100080
- IPO Date
- Mar 29, 2018
- CIK
- 0001722608
- Website
- iqiyi.com
- Similar Companies
- Business
- iQIYI, Inc. (NASDAQ: IQ) operates as a leading online entertainment video service provider in China, delivering subscription-based video-on-demand content through its platform; the company offers professionally produced and self-produced videos encompassing movies, television dramas, variety shows, anime, and other genres; membership services providing ad-free access, early viewing, high-resolution streaming up to 4K, and Dolby Audio; online advertising including in-stream video ads, display ads, sponsorships, and branded integrations; content distribution and licensing to other platforms, TV networks, and international partners; online games, live broadcasting, online literature, comics, talent agency operations, IP licensing, and merchandise; as well as emerging experience business segments such as immersive theaters across more than 30 Chinese cities, collectible trading cards generating over RMB100 million in GMV in the first half of 2025, merchandise collaborations exceeding RMB200 million in GMV, and iQIYI Land theme parks under development in Yangzhou and Kaifeng. iQIYI serves a vast consumer base with over 100 million average daily subscribing members as of Q3 2024 and more than 500 million monthly active users, primarily targeting mass-market viewers, premium subscribers, and IP enthusiasts in the digital entertainment sector; it caters to brands and advertisers via targeted campaigns while expanding into international markets through localized content and partnerships. Founded in 2010 and headquartered at iQIYI Innovation Building, 9/F, No. 2 Haidian North First Street, Beijing, China, iQIYI functions as a subsidiary of Baidu Holdings Limited following Baidu's full ownership acquisition in 2012. Recent strategic initiatives include the launch of Micro Theater and Short Drama Theater programs in 2024 to capitalize on mini-dramas with free access for subscribers and advertising-driven models; overseas expansion via bundled telecom partnerships in Thailand, Malaysia, Singapore, and Hong Kong, alongside events like the first international iDuoI conference and cross-cultural variety shows such as Amazing China; unveiling over 400 new titles and more than 300 dramas for 2024-2025 at the 2025 iQIYI World Conference; deepened AI integration with Taodou 2.0 intelligent assistant for recommendations, search, and customer service; new e-commerce tools to enhance revenue; and diversification into offline IP experiences tapping China's RMB202.5 billion derivatives market in 2025.
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