- CEO
- Bradley Sell
- Full Time Employees
- 300
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- 301 Route 17 North Rutherford NJ United States of America 07070
- IPO Date
- Mar 29, 1984
- Business
- Kid Brands, Inc. focused on the development, importation, marketing, and distribution of infant and juvenile consumer products through its subsidiaries. The company's offerings encompassed a wide array of items for nurseries, including infant bedding, decorative accessories like blankets, rugs, and mobiles, as well as lighting and storage solutions. They also provided nursery appliances, diaper bags, and bath products under brands such as Kids Line, CoCaLo Baby, CoCaLo Couture, and CoCaLo Naturals. For nursery furniture, their portfolio included cribs, mattresses, and other related items marketed under names like BabiItalia, Europa Baby, Bonavita, Graco, and Serta. Furthermore, Kid Brands, Inc. distributed developmental toys, feeding solutions, bath and baby care essentials, and various baby gear designed to support infants through their early stages, featuring brands like Sassy, Carter's, Disney, Garanimals, and Kokopax. The company also held licensing agreements for a range of products associated with well-known brands including Carter's, Disney, Graco, and Serta. Distribution channels for its products included its dedicated sales force, as well as independent representatives and distributors, reaching mass merchandisers, specialty baby stores, department stores, and boutiques in both domestic and international markets. The company, which originated as Russ Berrie and Company, Inc., officially changed its name to Kid Brands, Inc. in September 2009. Founded in 1963, Kid Brands, Inc. was headquartered in East Rutherford, New Jersey. On June 18, 2014, the company, along with its affiliates, initiated voluntary reorganization proceedings under Chapter 11 in the U.S. Bankruptcy Court for the District of New Jersey.