- Full Time Employees
- 576
- Sector
- Producer manufacturing
- Industry
- Auto parts: OEM
- Address
- Ansan-si South Korea
- IPO Date
- Jun 21, 1993
- Business
- Daewon Sanup Co., Ltd. is a South Korea-based automotive parts manufacturer primarily engaged in the design, engineering, and manufacturing of vehicle seating systems and interior components for the global automotive industry. Founded in September 1968 and headquartered in Ansan-si, Gyeonggi-do, South Korea, the company operates specialized business units dedicated to total seat integration. The company's core product portfolio encompasses complete automotive seat assemblies, including driver, front passenger, and multi-row seating systems engineered for electric vehicles (EVs), multi-purpose vehicles (MPVs), sport utility vehicles (SUVs), compact cars, and commercial vehicles; polyurethane seat foam, comprising molded seat cushions, backrest pads, and high-resilience, vibration-absorbing foam components; seat structural frames and welded metal assemblies; and precision seat mechanisms, including power and manual recliners, track sliders, seat height lifters, walk-in entry systems, fold-flat modules, and lumbar support mechanisms. Daewon Sanup supplies its products primarily to leading original equipment manufacturers (OEMs) and tier-one integrators, serving as a primary seating systems supplier to Hyundai Motor Group and Kia Corporation for flagship models such as the Carnival, Niro, Morning, and Stonic. The company maintains an integrated domestic network comprising manufacturing plants and research centers in Ansan, Sihwa, Pyeongtaek, and Seosan, alongside international operational subsidiaries including Yancheng Daewon Automotive Parts Co., Ltd. in China, Daewon Auto Vina Co., Ltd. in Vietnam, and Daewon Rus LLC in Russia. In recent operational and strategic developments, Daewon Sanup has accelerated its technological shift toward next-generation electrified mobility by initiating the production and supply of specialized modular seating systems for dedicated electric vehicle platforms, notably including Kia's EV3 and EV4 model lineups, while expanding volume capacity for updated hybrid multi-purpose vehicles. The company has also optimized its global operations through the strategic restructuring and formal divestment conclusion of its Russian subsidiary footprint, expanded export manufacturing through its Yancheng manufacturing base in China, and advanced development of lightweight, eco-friendly seating architectures for purpose-built and autonomous mobility applications.