- CEO
- Hyun-Moon Cho
- Full Time Employees
- 107
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- Seoul South Korea
- IPO Date
- Jan 4, 1995
- Business
- Samchuly Bicycle Co., Ltd. is a South Korea-based manufacturer and distributor of bicycles, personal electric mobility devices, cycling equipment, and juvenile products. Founded in 1944 and headquartered in Seoul, South Korea, the company operates predominantly in South Korea with select international distribution, managing a nationwide footprint of over 3,000 dealership outlets, designated agencies, and service centers supported by production and logistics infrastructure in Uiwang. The company designs, manufactures, and markets products across several defined categories: smart mobility and electric bicycles under the flagship Phantom brand, encompassing commuter, folding, fat-tire, and cargo e-bikes; high-performance racing, road, gravel, and mountain bikes (MTB) under the premium Cello brand; sports and fitness road, cross-country, and mountain bicycles under the Appalanchia brand; lifestyle and urban bicycles, including city cruisers, hybrid models, folding minivelos, and fixed-gear bicycles marketed under the Lespo, Hound, and NEXT brand names; junior and children bicycles, balance bikes, and convertible child tricycles; cycling accessories and maintenance components, such as helmets, protective gear, locks, pumps, and replacement parts; and infant care goods, including strollers, child safety car seats, and high chairs distributed through its subsidiary Prebebe Co., Ltd. under the Fedora brand. In recent operational and corporate developments, Samchuly Bicycle has strategically expanded its smart micro-mobility operations with upgraded long-range e-bike lines and integrated electronic diagnostic service centers across its domestic retail network. To optimize its capital structure and enhance shareholder return, the company executed a large-scale tender offer in 2026 to repurchase and cancel up to 2,408,000 treasury shares, representing approximately 19.42% of its total issued shares, valued at approximately KRW 12.04 billion.