- CEO
- Jong-Hyeon Kim
- Full Time Employees
- 1,511
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- 222 Itaewon-ro Seoul SL South Korea 04404
- IPO Date
- Mar 3, 1998
- Business
- Cheil Worldwide Inc. (030000.KS) operates as a global marketing solutions provider headquartered in Seoul, South Korea, and founded in 1973 as part of the Samsung Group; the company delivers comprehensive advertising, digital transformation, media planning and buying, experiential marketing, public relations, data analytics, brand communications, commerce solutions, and strategic creative services through its network of approximately 54 offices across 46 countries spanning Europe, Asia, North America, Latin America, and CIS regions. Core offerings encompass the Cheil DnA Center for data-driven marketing strategy and performance optimization; integrated media solutions leveraging traditional, digital, and retail channels with advanced purchasing power; creative campaigns fusing technology such as AR, VR, CGI, AI, and social media platforms; experiential solutions including events, exhibitions, sports sponsorships, and retail activations; and specialized digital platforms like automated marketing execution and real-time consumer insights analysis, serving major clients including Samsung Electronics alongside brands such as Adidas, Coca-Cola, GE, Microsoft, Nestle, and others. Subsidiaries and affiliates such as Barbarian for digital and technology expertise, McKinney and Iris for creative services, ColourData for social big data analytics, Experience Commerce for e-commerce, and regional entities like Cheil PengTai and Cheil Centrade enhance its global capabilities in shopper marketing, B2B consulting, and performance-driven commerce. Recent developments include the formation of the Cheil Agency Network in North America in August 2025, consolidating five independent agencies—McKinney, Iris, Attention Arc, CYLNDR Studios, and Barbarian—for nimble, cross-discipline collaboration amid industry disruptions; expansion of overseas headcount to over 6,500 employees by September 2025 with focus on digital investments and emerging markets like the Middle East and Southeast Asia; strong financial performance with consolidated Q3 2025 operating profit of 95.9 billion won and revenue up 10.9% year-over-year, alongside six consecutive years of top ratings in South Korea's Win-Win Growth Index for CSR initiatives; and strategic advancements such as partnerships in sustainable bioplastics with TotalEnergies Corbion, metaverse investments like EVR Studio, and ongoing M&A pursuits in AI and data capabilities following prior acquisitions including ColourData in 2020.