- Full Time Employees
- 159
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Seoul South Korea
- IPO Date
- Nov 3, 1997
- Business
- GOOD PEOPLE Co., Ltd. is a South Korea-based apparel company primarily engaged in the design, manufacture, distribution, and retail of innerwear, lingerie, and fashion apparel. Founded in 1993 and headquartered in Seoul, South Korea, the company operates across retail, wholesale, and e-commerce segments, catering to diverse demographic markets ranging from youth and young adults to mature consumer segments. The company's core product portfolio encompasses women's lingerie including brassieres, panties, shapewear, and slips; men's innerwear including boxers, trunks, briefs, and undershirts; functional and thermal base layers; seasonal sleepwear, loungewear, and pajamas; athleisure and casual sportswear; and apparel accessories such as socks and basic fashion garments. GOOD PEOPLE Co., Ltd. markets its products under a portfolio of recognized proprietary brands, including Bodyguard, an ergonomic and functional innerwear label; Yes, a youth-oriented fashion underwear brand; James Dean, a stylish and contemporary innerwear line; Sexy Cookie, a trend-focused lingerie collection; as well as Don & Donna and First Look. The company distributes its products domestically throughout South Korea via an omnichannel network comprising franchised specialty stores, department store counters, outlet centers, television home shopping networks, and direct-to-consumer e-commerce platforms, with selective export operations in regional Asian markets. In recent operational developments, GOOD PEOPLE Co., Ltd. has executed comprehensive corporate restructuring and financial reorganization following its emergence from court-administered rehabilitation proceedings, strengthening its capital base and operational efficiency. The company has accelerated its digital transformation initiatives by revamping its proprietary online shopping platforms, expanding digital marketplace partnerships, and rationalizing its offline retail network to focus on high-performing locations. Furthermore, the company has expanded its product catalog through the launch of sustainable eco-friendly textile collections, seamless bonded innerwear lines, and functional wellness-oriented garments tailored to rising demand for comfort-focused and athleisure apparel.