LG HelloVision Corp. LG HelloVision Corp. (037560.KS) is a leading South Korean multi-system operator (MSO) that provides integrated broadcasting and communication services; its core offerings include digital cable television under the Hello TV brand with HD/UHD channels and video-on-demand, high-speed broadband Internet, Internet telephony, budget mobile phone services through Hello Mobile as a mobile virtual network operator (MVNO), local advertising, media production such as original programs on channels like The Life, product sales, and electronics rental services encompassing home appliances, laptops, and TVs; the company also delivers B2B solutions and regional business services targeting residential, commercial, and educational customers across 88 cities, counties, and districts primarily in South Korea. Founded in 1995 and headquartered at Dream Tower 19, World Cup Buk-ro 56-gil, Mapo-gu, Seoul, LG HelloVision Corp. operates as a subsidiary of LG U+ following its acquisition from CJ ENM in 2020, which marked a significant ownership transition and rebranding from CJ Hello Co Ltd; recent developments include taking over the PP business from Medialog in January 2024, selling operating rights of The Kids Channel to Carry TV and integrating channels in May and July 2024, expanding direct-run malls and eSIM rate plans in the MVNO segment, launching community-focused programs and seasonal rental demand initiatives, and strengthening ESG efforts through its third sustainability report covering 2024 and early 2025 with emphasis on data protection, climate action, and governance enhancements. The company holds approximately 12-13% of the paid broadcasting market share, ranking second in the industry, and focuses on cost efficiencies, profitability defense amid broadcasting slumps, and growth in rentals, media, and telecommunications despite revenue pressures from one-off project absences in 2025.