- CEO
- Jwa-Jin Cho
- Full Time Employees
- 1,337
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- 41, Insadong 5-gil Seoul SL South Korea
- IPO Date
- Nov 1, 2011
- Business
- Hanatour Service Inc. operates as South Korea's leading travel agency, providing comprehensive travel management services including outbound, inbound, and domestic package tours; independent travel arrangements; honeymoon, cruise, leisure sports, education, business, and golf travel packages; flight ticketing; and hotel reservations. The company offers specialized brands such as HanaPack 2.0, a premium package tour emphasizing core travel experiences without group shopping or mandatory guides; JBU (Just Between Us), personalized private tours; ZEUSworld, luxurious tailor-made services; Hana Original, unique experiential journeys; and a Guarantee Program ensuring customer satisfaction. It also provides IT solutions like travel information platforms (tourtips.com and Jeju mobile app), loyalty systems, and integrated business systems; operates SM duty-free stores in Incheon and Seoul; and engages in cultural performance production and distribution through its network. Founded in 1993 and headquartered at 41 Insadong 5-gil, Jongno-gu, Seoul, South Korea, Hanatour conducts operations primarily in South Korea, Northeast and Southeast Asia, the United States, and Europe, serving individual leisure travelers, corporate clients, and franchise partners. IMM Private Equity, its largest shareholder since acquiring control in 2020, implemented restructuring by divesting non-core assets like hotels and duty-free operations, reducing headcount, and driving digital transformation, resulting in a return to profitability in 2023 with sales tripling to 411.6 billion KRW; in 2024, IMM PE initiated a sale process for its stake amid market recovery and strong performance, including doubled outbound package travelers early in the year. The company reestablished its Singapore subsidiary in late 2024 after its 2022 liquidation to expand overseas operations, reported Q2 2025 sales of 119.9 billion KRW (up 8.9% YoY), and continues enhancing premium products like HanaPack 2.0 based on customer feedback while pioneering ESG initiatives in the travel sector.