- CEO
- Seung-Hyun Lee
- Full Time Employees
- 95
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Seoul South Korea
- IPO Date
- Jan 10, 2002
- Business
- HANBIT SOFT Inc. is a South Korea-based digital entertainment and software publishing company primarily engaged in the development, publishing, and servicing of online, mobile, and digital interactive software. The company operates through two main business segments: Game Business and Content Business. Its core products and services include PC online multiplayer games, featuring the rhythm dance franchise Audition, the multi-character control MMORPG Granado Espada, the massively multiplayer online role-playing game AIKA Online, and the action RPG Hellgate: London; mobile gaming titles, such as the MMORPG Granado Espada M, Club Audition, Puzzle Audition, and the simulation title Fishing Together; digital content and educational media publishing services; and advanced software solutions, including artificial intelligence-enabled text-to-speech platforms, synthetic voice generation services, and interactive media applications. The company distributes its gaming titles and digital solutions to global consumer markets across South Korea, Southeast Asia, Greater China, Japan, North America, and Europe. Founded in 1999, HANBIT SOFT Inc. is headquartered in Seoul, South Korea, and operates as a publicly listed subsidiary of T3 Entertainment Co., Ltd. In recent developments, the company has executed key operational initiatives and product rollouts to accelerate international expansion and improve profitability. HanbitSoft commercially launched its flagship mobile title Granado Espada M in domestic and international markets, expanding distribution across Southeast Asia via a regional publishing partnership with PlayPark. Operationally, the company has implemented a profitability-focused management structure, integrating artificial intelligence into game production pipelines and voice synthesis platforms to enhance operational efficiency. HanbitSoft has also broadened the global presence of its Audition intellectual property through international e-sports initiatives and multi-territory licensing partnerships while continuing to optimize its live-service game portfolio.