Sonokong Co., Ltd.
KKRX:0669101,611.00
KRW
+1.00
(+0.06%)
ISIN
KR7066910001
Return %
Stock
S&P 500
1Y
-62.92
14.39
3Y
-79.57
81.42
5Y
-87.14
68.62
Capital Structure
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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KRW
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in mil. unless spec.Company Description
- Full Time Employees
- 48
- Sector
- Consumer durables
- Industry
- Recreational products
- Address
- Bucheon-si South Korea
- IPO Date
- Jan 7, 2005
- Website
- sonokong.co.kr
- Similar Companies
- Business
- Sonokong Co., Ltd. is a South Korea-based company primarily engaged in the development, manufacturing, licensing, and distribution of character toys, animation content, and interactive entertainment products. Founded in 1996 and headquartered in Incheon, South Korea, the company operates across character merchandising, consumer goods wholesale and retail, animation production, and digital gaming sectors, serving domestic and international consumer markets. The company organizes its core business activities into four principal segments: Toy and Character Merchandising, Game Software and Interactive Media, Animation and Intellectual Property Licensing, and New Business Development. Its comprehensive product and service portfolio includes character-based action figures, transforming robot toys, and die-cast vehicle playsets developed under proprietary and licensed brands such as Turning Mecard, Hello Carbot, Dino Mecard, and Ghost Mecard; preschool, infant, and educational toys encompassing fashion dolls, plush items, and developmental activity sets; global consumer toy brands distributed through domestic retail and wholesale channels, including Barbie dolls, Hot Wheels vehicles, Fisher-Price infant products, Thomas & Friends train systems, Mega Bloks construction sets, and Mattel family board games; PC, mobile, and console video game software titles, digital gaming accessories, and interactive arcade entertainment systems; and animation content planning, television broadcast distribution, character merchandising licensing, and intellectual property rights management for apparel, publishing, and stationery products. In recent corporate developments, Sonokong has pursued comprehensive operational restructuring, governance realignments, and strategic business diversification initiatives. Following shifts in its major shareholding structure and the realignment of its international distribution agreements, the company reorganized its domestic logistics networks and enhanced its direct-to-consumer digital commerce capabilities across major online marketplaces. To establish long-term growth engines beyond its legacy toy operations, Sonokong amended its corporate charter to incorporate new industrial domains, entering into strategic initiatives and investment evaluations within secondary battery materials, eco-friendly technologies, and consumer healthcare products. Furthermore, the company has forged new strategic partnerships with domestic animation studios and digital content creators to co-develop next-generation intellectual properties tailored for global streaming platforms, webtoon adaptations, and interactive mobile ecosystems.