- CEO
- Pyeong-Kwon Park
- Full Time Employees
- 400
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Seoul South Korea
- IPO Date
- Jul 17, 2013
- Business
- kt nasmedia Co., Ltd. is a South Korea-based digital media representative and advertising technology company that provides integrated digital marketing, programmatic advertising, media planning, and data-driven advertising solutions. Operating as a subsidiary of telecommunications group KT Corporation, the company specializes in digital display and video advertising, over-the-top and connected TV monetization, digital out-of-home media, mobile performance marketing, and retail commerce advertising. Its core products and services include nap (Nasmedia Ad Platform), a comprehensive artificial intelligence-powered integrated ad-tech platform managing audience targeting, automated bidding, ad delivery, and campaign performance analytics; AdPacker, a demand-side and data management platform leveraging machine learning and telecommunications big data for behavioral user segmentation and retargeting; AdMixer, a real-time bidding programmatic ad exchange infrastructure; Nswitch, a mobile performance advertising network supporting reward and non-reward campaign optimization; digital media sales and representative services covering major online, social, and video streaming channels; IPTV and addressable television advertising solutions deployed across the KT Genie TV network; digital out-of-home and transit advertising media across metropolitan subway networks, bus transit hubs, and commercial shopping centers including Gangnam Station; and K-Deal, an AI-driven personalized mobile commerce and targeted messaging marketing platform utilizing KT Group consumer insights. The company serves brand advertisers, advertising agencies, e-commerce retailers, and digital media publishers across South Korea and international markets, supported by regional operations including its Southeast Asian subsidiary, Nasmedia (Thailand) Co., Ltd. Founded in 2000 and headquartered in Seongnam-si, Gyeonggi-do, South Korea, the company joined the KT Group in 2008 and is listed on the KOSDAQ market under ticker 089600. In recent strategic developments, kt nasmedia Co., Ltd. restructured its operational portfolio through the sale of its equity stake in search marketing subsidiary PlayD Co., Ltd. to SOOP Co., Ltd. in March 2025 to concentrate capital and research resources on its proprietary AI ad-tech and premium media representation businesses; expanded its over-the-top streaming advertising business by securing ad inventory partnerships and marketing agency mandates for ad-supported tiers of streaming platforms including Netflix, TVING, and Coupang Play; upgraded its flagship nap platform with generative AI capabilities and cross-channel optimization tools integrating KT Group telecommunications and commerce datasets; and broadened its digital out-of-home infrastructure through the deployment of interactive digital billboard and smart transit display assets in core commercial districts across the Seoul metropolitan area.