- Full Time Employees
- 363
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- Seoul South Korea
- IPO Date
- Apr 30, 2007
- Business
- Very Good Tour Co., Ltd. is a South Korea-based travel services company primarily engaged in outbound tourism package development, airline ticketing, and comprehensive travel brokerage. The company operates predominantly through a direct-to-consumer direct sales model, providing organized tours and bespoke travel arrangements directly to individual retail travelers, corporate clients, and VIP customers without third-party retail agency intermediaries. Its core product and service portfolio comprises outbound package tours covering key global destinations across Western and Eastern Europe, Southeast Asia, East Asia, the Americas, and Oceania; specialty and theme-based travel offerings, such as luxury ocean and river cruise packages, international golf vacations, honeymoon tours, cultural excursions, and nature trekking tours; individualized travel solutions, including flight-and-hotel combination packages, tailor-made itineraries, and corporate incentive travel; and ancillary travel brokerage services, encompassing international and domestic air ticket sales and issuance, worldwide hotel and resort bookings, local transportation and rail passes, travel insurance brokerage, and visa processing support. The company distributes its offerings through its official web portal, dedicated mobile application, and proprietary live commerce broadcasting channel, Very Good LIVE. Founded in 2007 and headquartered in Seoul, South Korea, the company operates as a key affiliate within the Samchuly Bicycle Group, with Samchuly Bicycle Co., Ltd. serving as its largest corporate shareholder. In recent developments, Very Good Tour Co., Ltd. transitioned to a sole chief executive officer leadership structure under Jong-hyuk Lee and strategically restructured its product portfolio toward high-margin premium packages and customized corporate travel to drive operating profitability following record annual revenues. The company has also upgraded its integrated mobile application with real-time airport congestion data and end-to-end itinerary management features, expanded its package lineup to capture surging travel demand catalyzed by China visa-free travel policies, and resumed annual shareholder cash dividends following sustained operational and financial recovery.