- CEO
- Jin-Guk Gim
- Full Time Employees
- 454
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- Seoul South Korea
- IPO Date
- Jan 30, 2019
- Business
- Yellow Balloon Tour Co., Ltd. is a South Korea-based travel agency and online travel service provider engaged in the development, distribution, and marketing of domestic and international tourism solutions. Founded in 2001 and headquartered in Seoul, South Korea, the company operates across leisure travel, corporate travel management, and urban transportation sectors, serving retail consumers, independent tourists, corporate clients, and senior demographics across South Korea, the Asia-Pacific, Europe, the Americas, and Oceania. The company provides a systematic portfolio of products and services, including: international and domestic outbound package tours; free independent travel (FIT) packages and dynamic vacation bundles; domestic and international airline ticketing services; global hotel, resort, and alternative accommodation reservations; local sightseeing tours, activity passes, and car rental bookings; corporate travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) services facilitated through its proprietary Business Travel Management System (BTMS); urban double-decker sightseeing bus tours operated through its subsidiary, Yellow Balloon City Bus Inc.; and local destination management services managed by its overseas subsidiary, Yellow Balloon Japan Co., Ltd. In recent strategic and operational developments, Yellow Balloon Tour has advanced its transition into a comprehensive Online Travel Agency (OTA) platform by deploying integrated booking engines, big data recommendation algorithms, and AI Contact Center (AICC) automated callbot customer consultation systems. The company has also expanded its specialized product portfolio through the launch of TOP PICK, a premium package tour brand targeted at mature and senior demographics, while extending into special-interest tourism through strategic partnerships with platforms such as Runable for social running and activity travel. Additionally, Yellow Balloon Tour has established cross-industry strategic alliances, including a joint marketing agreement with Kyung Dong Pharm to provide specialized health and wellness benefits for travelers, alongside expanded promotional partnerships with international tourism authorities and airline carriers to support diversified global itinerary demand.