- CEO
- Sang-Joon Woo
- Full Time Employees
- 196
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Seongnam-si South Korea
- IPO Date
- Nov 10, 2010
- Business
- Wemade Play Co., Ltd. develops and publishes mobile and online video games in South Korea and internationally. The company operates through two primary business segments: Casual Games and Social Casino Games. Its product portfolio comprises casual match-3 and puzzle games, including Anipang, Anipang 2, Anipang 3, Anipang 4, Anipang Match, Anipang Matchlike, Disney Pop Town, We Bare Bears Match3 Repairs, and Shanghai Smash; social simulation and merge games, such as Aqua Story, Idol Farm Life: Juice Tycoon, and Emily's Town: Merge & Mystery; and social casino and card titles, such as Anipang Matgo, Anipang Poker, Slot Mate, and Rock N' Cash. In addition, the company provides in-game digital advertising services, character merchandise licensing, and blockchain-integrated Play-and-Earn (P&E) gaming services utilizing the WEMIX platform. Wemade Play Co., Ltd. distributes its titles across global open markets and mobile operating systems, including Google Play and the Apple App Store, as well as web-based social media platforms such as Facebook. The company operates key subsidiaries, notably PLAYLINKS Co., Ltd., which manages its social casino portfolio and overseas iGaming content export operations. Formerly known as SundayToz Co., Ltd., the company changed its name to Wemade Play Co., Ltd. in March 2022 following its acquisition by Wemade Co., Ltd. Wemade Play Co., Ltd. was founded in 2009 and is headquartered in Seongnam-si, South Korea. In recent developments, the company has broadened its product pipeline through the global release of hybrid casual titles, including the puzzle role-playing game Anipang Matchlike and Dungeon & Stones, while incorporating artificial intelligence tools and 3D digital design technologies into its game development pipelines and Web3 metaverse initiatives. Furthermore, parent entity Wemade Co., Ltd. completed an internal equity transfer to hold a direct 36.96% stake in Wemade Play, streamlining corporate governance and reinforcing the company's strategic push into international casual gaming and B2B iGaming markets.