- Full Time Employees
- 131
- Sector
- Producer manufacturing
- Industry
- Industrial machinery
- Address
- Inchon South Korea
- IPO Date
- Oct 5, 2010
- Business
- NUON CO. LTD. is a South Korea-based lifecare and bio-health company engaged in the research, development, formulation, and commercialization of health functional foods, individually recognized nutraceutical ingredients, household daily necessities, and cosmetic products. The company operates through three core business segments: Health Functional Foods and Nutraceuticals, Household Living Goods, and Cosmetics and Personal Care.
In its core Health Functional Foods and Nutraceuticals segment, NUON develops and distributes clinically validated dietary supplements and proprietary functional raw materials; its signature offerings include Cissus quadrangularis extract (CQR-300) formulations designed for body fat reduction and metabolic support, marketed under the Cissus Feel Diet, Cissus Hue Diet, Cissus Sports Burning Water, Cissus Pure Diet, and Cissus Water Feel Diet product lines; Boswellia serrata extract complex (Flexir) for joint and cartilage support; Terminalia chebula (Gaja) fruit extract (AyuFlex) for joint health and the relief of leg swelling and discomfort; Dichrostachys glomerata extract for weight management; and a broad portfolio of condition-specific vitamins, minerals, immune boosters, memory enhancers, and joint supplements marketed under the Ttuntun Baekseo brand. In its Household Living Goods segment, the company manufactures and sells eco-friendly home care products under the Salim Baekseo brand, encompassing liquid laundry detergents, fabric softeners, dishwashing detergents, kitchen grease cleaners, bathroom disinfectants, mold removers, and dehumidifiers. In its Cosmetics and Personal Care segment, NUON produces gentle facial cleansers, body washes, functional skincare items, and basic cosmetic preparations under the Salim Baekseo Zero and Pibu Baekseo brand names.
The company markets its products primarily across South Korea through direct-to-consumer (D2C) e-commerce channels, major online marketplaces, home shopping networks, hypermarkets, and pharmacy retail networks, while progressively pursuing export opportunities in overseas Asian markets.
NUON CO. LTD. has undergone major strategic, structural, and operational transformations. In March 2024, the company, formerly known as Hanil Vacuum Co., Ltd., completed an absorption merger with the unlisted health functional food specialist Nuon Co., Ltd. and formally adopted the corporate name NUON CO. LTD. to pivot its core business model toward the healthcare and lifecare sectors. In connection with the business transformation, the company appointed new executive leadership, led by Chief Executive Officer Lee Jong-jin, to streamline brand marketing and accelerate profitability. In December 2025, NUON formally discontinued and liquidated its legacy vacuum deposition and optical coating machinery business to focus exclusively on its high-growth health functional food and consumer goods operations. Additionally, the company completed corporate restructuring initiatives, capital optimization measures through third-party allotment equity financing, and relocated its corporate headquarters to Jungwon-gu, Seongnam-si, Gyeonggi-do in March 2026.
Originally established in 1999 and listed on the KOSDAQ market of the Korea Exchange under the ticker symbol 123840, NUON CO. LTD. is headquartered in Seongnam-si, Gyeonggi-do, South Korea.