E-MART Inc. (139480.KS) operates as South Korea's leading hypermarket retailer, offering a comprehensive range of discount stores, online platforms and specialty outlets through its subsidiaries. The company runs Emart discount stores; Emart Traders everyday low-price stores for small business owners; Emart Mall and Traders Mall online shopping platforms; Electro-Mart electronics and appliance stores; Molly’s Pet Shop pet stores; No Brand private label hard discount stores; PK Market food stores; Toy Kingdom toy stores; Marie’s Baby Circle infant and toddler product stores; and SSG Food Market urban-style supermarkets. Founded in 1993 and headquartered in Seoul, South Korea, E-MART Inc. serves primarily domestic consumers while maintaining a subsidiary relationship with parent Shinsegae Inc., with select international presence including stores in Malaysia, Mongolia and Vietnam.
E-MART Inc. recently merged with Emart Everyday in 2024 to enhance cost competitiveness via unified procurement and logistics; plans physical expansions with new Emart Food Market and Traders Wholesale Club openings in Seoul and Incheon in early to mid-2025, alongside 20 Emart Everyday neighborhood stores; and pursues international growth for Emart24 convenience stores, targeting 17 new branches in Malaysia's East Coast in 2024 toward a 300-branch goal. In late 2024, subsidiary Gmarket formed a joint venture with Alibaba International, valued at approximately $4 billion, merging assets of AliExpress Korea and Gmarket to strengthen e-commerce synergies; the company also prepares to join Coupang Eats in 2026 for quick commerce delivery of supermarket products, targeting younger shoppers.