Macromill Embrain Co. Ltd.
KKRX:1693301,789.00
KRW
-9.00
(-0.50%)
ISIN
KR7169330008
Return %
Stock
S&P 500
1Y
-14.81
14.39
3Y
-38.73
81.42
5Y
-61.32
68.62
Capital Structure
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in mil. unless spec.Quarterly Revenue
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KRW
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in mil. unless spec.Company Description
- CEO
- In-Soo Choi
- Full Time Employees
- 263
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Seoul South Korea
- IPO Date
- Jul 1, 2020
- Website
- embrain.com
- Similar Companies
- Business
- Macromill Embrain Co., Ltd. is a South Korea-based data technology and marketing research company that provides comprehensive online and offline market research, consumer intelligence, and artificial intelligence data solutions. Founded in 1998 and headquartered in Seoul, South Korea, the company operates as a consolidated subsidiary of Japan-based global research firm Macromill, Inc. and is publicly listed on the KOSDAQ market. Macromill Embrain caters to commercial enterprises, advertising agencies, academic institutions, and government organizations across South Korea and international markets. The company provides a diversified portfolio of research and data products, which includes online and mobile survey research powered by its proprietary Panel Power platform encompassing more than 1.7 million verified consumer panel members; offline qualitative and quantitative fieldwork, in-depth interviews, focus group discussions, and central location testing; public opinion, public policy, and social research; new product development (NPD) concept testing, brand perception tracking, and market feasibility studies; consumer big data analytics, including Purchasing Deep Data (DD.B) transaction records and Panel Deep Data (DD.P) behavioral datasets; CALI, an integrated market intelligence platform unifying search, purchase, and survey metrics; artificial intelligence infrastructure services, including specialized large language model (LLM) training datasets and annotation managed through its dedicated LLM Training Center; and Trend Monitor, a syndicated consumer trend publishing and cultural analysis platform. In recent strategic developments, Macromill Embrain has accelerated its transformation into an integrated data-tech and AI data infrastructure specialist. The company strengthened its marketing execution and digital advertising synergies by acquiring a controlling stake in marketing agency Mind Magnet and established Pulse Research to broaden its specialized research capabilities. To enhance its presence in the artificial intelligence sector, the company executed a strategic equity investment in AI training data processing firm PostAI, expanded commercial offerings of fine-tuning datasets for generative AI models, and rolled out the CALI multi-source consumer analytics solution to deliver automated, real-time market insights.