- CEO
- Young-Woo Moon
- Full Time Employees
- 120
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Seoul South Korea
- IPO Date
- Jul 23, 2018
- Business
- GRITEE, Inc. operates as a lifestyle and fashion company specializing in the design, planning, manufacturing, sourcing, marketing, and distribution of innerwear, foundation garments, athleisure, homewear, and personal care products in South Korea and internationally. Founded in 1999 and formerly known as M-Corset Co., Ltd. before rebranding in 2019, the company is headquartered in Seoul, South Korea. GRITEE, Inc. offers comprehensive intimate apparel and bodywear solutions categorized into brassieres, including push-up, wireless, and seamless designs; briefs and panties; functional shapewear and body shapers; activewear and sports bras; thermal base layers and functional inner garments; homewear, sleepwear, and loungewear; and branded lifestyle accessories. The company commercializes its product portfolio under prominent global licensed brands, partner labels, and proprietary brands, including Wonderbra, Playtex, Maidenform, Just My Size, Champion, Crocs, and in-house lifestyle labels. It distributes merchandise across diverse commercial channels, encompassing major television home shopping networks; direct-to-consumer online platforms; domestic and regional e-commerce marketplaces; duty-free stores; and offline multi-brand retail outlets. In recent operational and strategic developments, GRITEE, Inc. has accelerated its digital transformation by expanding its direct-to-consumer e-commerce ecosystem and live-commerce streaming operations to capture younger demographics and improve operating margins. The company has extended its core brand licensing agreements for flagship lines, expanded its lifestyle and athleisure offerings with sustainable eco-friendly textile collections, broadened its distribution across Asian cross-border e-commerce platforms, and diversified into adjacent wellness and functional personal care product categories.