- CEO
- Chang-Rae Jung
- Full Time Employees
- 76
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Goyang-si South Korea
- IPO Date
- Jul 22, 2015
- Business
- DYD Co., Ltd. is a South Korea-based company primarily engaged in cosmetics brand management, beauty product distribution, and comprehensive construction and civil engineering services. Founded in 2000 and headquartered in Goyang-si, Gyeonggi-do, South Korea, the company operates across two principal business divisions: Cosmetics and Construction. The Cosmetics Division develops, manufactures, imports, and distributes a wide portfolio of beauty and personal care products, comprising color makeup, base makeup, lip tints, eyeliners, mascaras, and eye shadows under proprietary brands such as Lilybyred; skincare, acne-care patches, pore care solutions, and cleansing products under the Hatherine brand; specialized color cosmetics under the Dear Own brand; and imported international cosmetic lines including Japanese beauty brands Kiss Me, Canmake, and Bioré. The Construction Division provides general contracting, civil engineering, commercial and residential building construction, infrastructure development, interior remodeling, and real estate development services. The company distributes its consumer beauty products domestically through health and beauty store chains, duty-free shops, department stores, and online e-commerce platforms, as well as internationally across Asian markets including Japan, China, and Southeast Asia. In recent corporate developments, the company underwent a major corporate rebranding and reorganization, transitioning from MP Hangang Co., Ltd. to DYD Co., Ltd. to signify its strategic diversification beyond cosmetics. To establish a robust footprint in the infrastructure and building sectors, DYD expanded into the construction industry through strategic acquisitions, including securing a controlling stake in Sambu Construction Co., Ltd., and pursuing international infrastructure rehabilitation and reconstruction initiatives. In addition, the company continues to restructure its business portfolio to optimize operational synergies between its core consumer cosmetics brands and its expanding engineering, logistics, and real estate development operations.