- CEO
- Jin-Seong Im
- Full Time Employees
- 81
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- 311, Hakdong-ro Seoul SL South Korea
- IPO Date
- Dec 28, 2015
- Business
- It'S Hanbul Co., Ltd. (226320.KS) develops, manufactures, and markets skincare and cosmetics products under the IT'S SKIN brand. The company offers a range of beauty solutions including facial cleansers, toners, essences, serums, creams, masks, sunscreens, and makeup items such as BB creams, lip products, and eye cosmetics; it also provides body care lines, hair care products, and professional salon treatments targeting consumers seeking innovative K-beauty formulations with natural and functional ingredients. Products emphasize hydration, anti-aging, brightening, and pore care, distributed through online platforms, department stores, and specialty retailers primarily serving the Asia-Pacific market, with expanding presence in Europe and North America.
Founded in 2008 and headquartered in Seoul, South Korea, It'S Hanbul operates in the personal care and cosmetics industry, focusing on research-driven formulations for young adults and beauty enthusiasts as its core customer base. The company maintains production facilities in South Korea and leverages e-commerce channels via its website https://www.itsskin.com for global reach. Subsidiaries include brand-specific distribution arms, with no major parent company affiliations reported.
In recent developments, It'S Hanbul expanded its product portfolio in 2024 with new vegan and sustainable lines, including the "Hyaluronic Acid Aqua" series and "Power 10 Formula" concentrates launched amid rising demand for clean beauty. The company formed a strategic partnership with a leading Southeast Asian distributor in early 2025 to boost market penetration in Indonesia and Vietnam, alongside a minor funding round for R&D in biotech skincare. No significant acquisitions, name changes, or reorganizations occurred in the last two years, maintaining steady operational focus on innovation and digital sales growth.