- CEO
- Su-Geun Park
- Full Time Employees
- 87
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Seoul South Korea
- IPO Date
- Jan 21, 2021
- Business
- NBT, Inc. is a South Korea-based mobile advertising technology and reward platform company that provides point-based digital marketing solutions, offerwall networks, and mobile media platforms. Founded in 2012 and headquartered in Seoul, South Korea, the company connects advertisers, mobile publishers, and end consumers through performance-oriented advertising infrastructure and user reward ecosystems.
The company operates across B2B and B2C digital advertising segments, delivering a systematic portfolio of core products and services that include AdiSON Offerwall, a proprietary B2B reward-based advertising network platform embedded within major third-party mobile applications to drive user engagement and monetize traffic through mission-based reward incentives; Cashslide, a consumer-facing first-screen mobile lockscreen advertising application that delivers curated news, brand promotions, and reward points to users; Cashslide Stepup, a health and fitness pedometer application rewarding physical activity; Cashfeed, an interactive content curation and consumption platform; AdiPAD, a point-integrated advertising delivery network; and performance-based mobile marketing services comprising Cost Per Action (CPA), Cost Per Install (CPI), Cost Per Click (CPC), and programmatic video advertising solutions tailored for mobile app publishers, financial institutions, e-commerce platforms, and corporate advertisers.
In recent developments, NBT, Inc. has expanded its partner ecosystem by integrating its AdiSON Offerwall solution across major domestic digital platforms spanning fintech, e-commerce, webtoons, and mobility services, significantly expanding its aggregate monthly active user base. The company has enhanced its platform capabilities through the deployment of artificial intelligence-driven recommendation and targeting algorithms designed to optimize conversion rates and publisher yields. Additionally, NBT has pursued strategic business diversification by expanding into retail media network services and performance-driven commerce solutions, while executing cross-border initiatives to introduce its reward offerwall technology to mobile advertising markets across the Asia-Pacific region.