PlayD Co., Ltd.
KKRX:2378202,040.00
KRW
-115.00
(-5.34%)
ISIN
KR7237820006
Return %
Stock
S&P 500
1Y
-58.58
14.39
3Y
-51.77
81.42
5Y
-73.33
68.62
Capital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
KRW
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in mil. unless spec.Quarterly Revenue
KRW
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Company Description
- CEO
- Myeong-Jin Jo
- Full Time Employees
- 292
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Seongnam-si South Korea
- IPO Date
- Mar 12, 2020
- Website
- playd.com
- Similar Companies
- Business
- PlayD Co., Ltd. is a South Korea-based digital marketing agency that specializes in performance advertising, data analytics, and digital media solutions. Operating as a subsidiary of Nasmedia Co., Ltd. within the KT Corporation group, the company delivers integrated online advertising strategies for corporate clients across various industries, including e-commerce, finance, gaming, education, and consumer goods. The company organizes its business around digital advertising services, proprietary ad-tech platforms, and commerce solutions. Its core offerings include search engine marketing (SEM) and search advertising operations across major search engines; display advertising (DA) and performance media planning; social media marketing (SMM) and mobile advertising across platforms such as Meta, YouTube, and TikTok; digital creative production and video marketing; proprietary ad-tech and analytics software under its TechHUB solution suite, comprising automated ad operations and bid management systems, keyword and search trend analysis tools, market intelligence platforms, and automated performance reporting dashboards; cross-border e-commerce marketing and global advertising management for merchants operating on international marketplaces such as Amazon; and media commerce and direct-to-consumer (D2C) brand incubation and distribution. In recent developments, PlayD Co., Ltd. has accelerated the integration of artificial intelligence into its marketing workflows, introducing AI-enabled ad copy generation, automated banner asset production, and predictive campaign optimization tools. The company has expanded its retail media network and commerce advertising capabilities through enhanced strategic collaborations with major e-commerce platforms, including Coupang and Naver. Additionally, the company has broadened its global digital marketing initiatives by securing and expanding certified partner status with key global media channels such as Google, Meta, TikTok, and Amazon, while deepening service integration and joint sales operations with KT Group affiliate companies. Founded in 2000 and formerly known as N Search Marketing Co., Ltd. prior to its corporate rebranding in 2017, PlayD Co., Ltd. is headquartered in Seongnam-si, Gyeonggi-do, South Korea, and maintains operations primarily serving the South Korean market alongside cross-border advertising campaigns in international markets.