- Full Time Employees
- 47
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Address
- Seoul South Korea
- IPO Date
- Jun 8, 2017
- Business
- BORATR Co., Ltd. is a South Korea-based food import and wholesale distribution company specializing in premium European and Mediterranean culinary ingredients. Founded in 1993 as Bora Trading, incorporated in 2015, and listed on the KOSDAQ market of the Korea Exchange under ticker 250000, the company is headquartered in Seoul, South Korea. BORATR sources high-grade gastronomic products from over 80 global food manufacturers across more than 20 countries, including Italy, Spain, France, and Greece, and distributes them nationwide across South Korea to hotel, restaurant, and catering (HoReCa) establishments, major department stores, hypermarkets, wholesale intermediaries, and direct-to-consumer e-commerce channels.
The company operates through integrated food and beverage wholesale segments, offering an extensive portfolio of over 1,000 product stock-keeping units. Its core product and service offerings comprise premium dried and specialty pasta products, serving as an exclusive distributor of Italian brand De Cecco; edible oils, including extra virgin olive oils, pomace oils, and flavored vegetable oils; processed tomato products, such as canned whole peeled tomatoes, crushed tomatoes, and culinary sauces under premier brands including MENU; dairy goods, encompassing specialty cheeses, culinary creams, and butter; processed meat products, including prosciutto, salumi, and jamon; bakery and pizza ingredients, such as specialty flours under the Polselli brand; specialty condiments, vinegars, and sea salts; ready-to-eat and home meal replacement (HMR) products developed under its proprietary private-label brand, Bora Kitchen; alcoholic beverage import and wholesale distribution services, including European wines and spirits managed through its specialized subsidiary, Bora Liquor Co., Ltd.; food supply chain distribution provided through its subsidiary See21 Co., Ltd.; and value-added culinary consulting, including commercial recipe development and professional culinary workshops for food service clients.
In recent developments, BORATR has undertaken strategic corporate governance and operational initiatives to strengthen its market position and enhance shareholder value. In March 2026, the company transitioned to a sole leadership structure under Chief Executive Officer Dae-young Kim following the resignation of co-CEO Hoon Heo. The company has published a comprehensive corporate value-up plan, expanded dividend distributions, and accelerated its diversification into the fast-growing home meal replacement sector through the rollout of new Bora Kitchen product lines. Additionally, BORATR has advanced its supply chain efficiency by integrating robotic process automation (RPA) and upgrading automated cold-chain logistics capabilities to optimize low-temperature storage and distribution. The company continues to reinforce its industry engagement and brand prestige in South Korea through collaborative culinary events, including hosting the Contest Polselli Seoul competition in partnership with international ingredient manufacturers.