- CEO
- Hoon-Goo Lee
- Sector
- Finance
- Industry
- Financial conglomerates
- Address
- Jincheon-gun South Korea
- IPO Date
- Nov 2, 2016
- Business
- Sewha P&C, Inc. is a South Korea-based personal care and cosmetics manufacturing company specializing in the research, development, production, and global commercialization of hair care, hair colorant, and skincare products. Founded in 1976 and headquartered in Jincheon-gun, Chungcheongbuk-do, South Korea, the company serves global consumer and professional salon markets through proprietary brand management as well as original development manufacturing (ODM) and original equipment manufacturing (OEM) operations. The company organizes its core commercial offerings into specialized product categories, comprising: hair coloring and dye products including permanent cream colorants, rapid-action bubble dyes, henna-formulated hair dyes, ammonia-free botanical colorants, root touch-up markers, and gray hair concealing treatments under brands such as Richenna and Hi-Speed; intensive hair treatment and daily care products including liquid water treatments, protein repair hair masks, leave-in hair essences, nourishing hair oils, damage care serums, and fortifying conditioners marketed under its flagship brand Moremo; functional scalp and anti-hair loss solutions encompassing caffeine-infused scalp shampoos, scalp scaling treatments, and biotin-enriched hair tonics; and bath and body care products comprising hydrating body washes, hand creams, facial cleansers, and skin moisturizing formulas. Sewha P&C, Inc. distributes its merchandise through multi-channel networks encompassing domestic beauty retailers, hypermarkets, health and beauty drugstores, duty-free outlets, home shopping networks, and international distribution partners across more than 50 countries, including Japan, the United States, Vietnam, Singapore, and regions across Europe and the Middle East. In recent operational developments, the company has accelerated its overseas expansion through expanded brick-and-mortar retail placements for its Moremo brand in prominent Japanese beauty chains, drugstores, and Southeast Asian distribution networks. The company has also broadened its commercial lineup with the release of certified vegan hair treatments, hypoallergenic hair dyes, and microbiome-based scalp care series, while modernizing automated filling and packaging lines at its CGMP- and ISO 22716-certified Jincheon manufacturing facility to enhance supply chain efficiency for global ODM partnerships and direct-to-consumer digital commerce channels.