Wise birds Inc.
KKRX:2730603,685.00
KRW
-65.00
(-1.73%)
ISIN
KR7273060004
Return %
Stock
S&P 500
1Y
-30.47
13.14
3Y
-32.14
80.78
5Y
-61.81
67.74
Capital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Company Description
- Full Time Employees
- 160
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Seongnam-si South Korea
- IPO Date
- Aug 7, 2017
- Website
- wisebirds.co
- Similar Companies
- Business
- Wisebirds Inc. is a South Korea-based digital marketing and advertising technology (ad-tech) company that specializes in programmatic advertising, performance marketing, and software solutions for digital media platforms. Founded in 2013 and headquartered in Seongnam-si, South Korea, the company operates as an affiliate of Daou Kiwoom Group and delivers advertising solutions across domestic and international markets, including Japan through its regional subsidiary Wisebirds Japan. The company operates through integrated digital marketing and ad-tech service segments, offering a systematic portfolio of proprietary technology platforms, agency services, and media representation. Its core products and services include: proprietary ad-tech and automation platforms, comprising Adwitt, a real-time bidding (RTB) advertising optimization platform tailored for social media advertising; Nest Ads Manager, an artificial intelligence-driven automated ad management platform that enables media publishers to deploy and monetize advertising inventory via software development kit (SDK) integration; Ad-Visor, an AI-powered creative production solution that automatically generates multi-format ad creative assets from master design files; and customized enterprise advertising servers, tracking systems, and supply-side platform (SSP) infrastructures; digital performance marketing and agency services, encompassing search engine advertising (SA), performance display advertising (DA), video and mobile marketing campaigns, brand strategy, creative content production, and conversion rate optimization; and global media reselling and campaign execution, serving as an authorized partner for major digital platforms including Meta Platforms (Facebook and Instagram), Google, TikTok, Snapchat, Naver, Kakao, and X. In recent developments, Wisebirds has accelerated its technological capabilities and market expansion through major strategic transactions and product innovations. The company completed the full acquisition of search marketing specialist AdEfficiency for KRW 74 billion, integrating search and display advertising operations into a unified hybrid marketing model to capture large-scale enterprise advertising accounts. Additionally, Wisebirds has expanded its AI-native product lineup, scaling the commercial adoption of its Nest Ads Manager platform across multiple third-party publishers and implementing AI-assisted automated workflow systems across creative production and media buying operations. These strategic initiatives and operational integrations have significantly expanded the company's service scope across the East Asian digital advertising market and solidified its position as a comprehensive ad-tech solutions provider.