APR Co.,Ltd.
KKRX:278470284,500.00
KRW
-6,500.00
(-2.23%)
ISIN
KR7278470000
Return %
Stock
S&P 500
1Y
17.32
14.39
3Y
- -
81.42
5Y
- -
68.62
Capital Structure
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in mil. unless spec.Working Capital
KRW
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in mil. unless spec.Growth Rates
KRW
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
KRW
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in mil. unless spec.Company Description
- CEO
- Byeong-Hoon Kim
- Full Time Employees
- 657
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Lotte World Tower Seoul SL South Korea 05551
- IPO Date
- Feb 27, 2024
- Website
- apr-in.com
- Similar Companies
- Business
- APR Co., Ltd. is a cosmetic and consumer products company focused on the design, development, manufacture, and sale of beauty and personal care products, medical cosmetics, and related lifestyle items, with an expanding distribution footprint across global markets. The company operates under multiple brand names including APRILSKIN, medicube, GLAMD, Forment, Photogray ORAZIN, and NERDY, offering a diversified portfolio that spans skincare, color cosmetics, and specialty skincare solutions, plus lifestyle accessories sold through online channels and select retail partners. APR Co., Ltd. leverages in-house formulation and product development capabilities to deliver differentiated consumer experiences across its core segments. Headquartered in Seoul, South Korea, APR Co., Ltd. was founded in 2014 and maintains a strategic emphasis on international expansion and multi-channel distribution to serve a broad base of consumers in North America, Europe, Asia-Pacific, and emerging markets. The company pursues growth through a combination of direct-to-consumer platforms, selective wholesale partnerships, and exclusive distribution arrangements to broaden its geographic reach and brand presence. Main products and services - Skincare products: cleansers, toners, serums, emulsions, moisturizers, sunscreens, and treatment creams under APRILSKIN and medicube brands; targeted solutions for anti-aging, hydration, brightening, and problem-skin concerns - Color cosmetics: foundations, concealers, lip products, eye palettes and related makeup accessories sold under branded lines - Medical cosmetics and functional skincare: doctor-recommended or clinically styled cosmetic items designed for sensitive or at-risk skin - Diet and wellness products: dietary supplements or nutraceuticals positioned to support skin health and overall wellness - Online store and omnichannel retail: direct-to-consumer e-commerce operations; e-retail partnerships; pop-up and temporary retail events - Accessories and apparels: caps, sweat shirts, track tops, and related lifestyle items distributed through brand and e-commerce platforms - Specialty and licensed products: collaborative or co-branded items, including eyewear or other lifestyle goods aligned with brand portfolios - Brand management and contract manufacturing: product development services, formulation, testing, packaging design, and private-label opportunities for partners Latest major company changes - Global distribution expansion: APR expands overseas distribution through exclusive distributor and agency agreements in multiple countries, broadening reach in the United States, Japan, China, Hong Kong, Singapore, Malaysia, Taiwan, and additional markets (Ukraine, Türkiye, Moldova, Mongolia, Mexico, Thailand, Qatar) to accelerate international sales growth; these arrangements are part of a strategic push to diversify channels and increase overseas revenue contribution. - Revenue growth and overseas emphasis: in 2025, the company reports rising overseas revenue with strong performances in U.S. and Japanese markets and balanced growth across Europe and other regions, underpinning a deliberate pivot toward global market expansion; overseas sales contribute a substantial portion of total revenue and are a central focus of current strategy. - IPO-driven regional expansion plan: APR commits to expanding overseas distribution channels following its IPO, signaling a structured plan to scale international operations and enhance brand accessibility through broader partner networks. - Product portfolio and brand evolution: continuous development and potential updates to core brands such as APRILSKIN and medicube, with emphasis on expanding product categories within skincare and cosmetics to address evolving consumer needs; ongoing brand differentiation remains a strategic priority. Additional context - Industry and segments: consumer cosmetics and personal care, with a focus on skincare, color cosmetics, and related wellness products; segments include direct-to-consumer, wholesale, and international distribution. - Target markets and customers: global consumer base spanning mass-market and premium segments; partnerships with distributors and retailers in North America, Europe, and Asia-Pacific; direct customers through own e-commerce channel. - Geographic operations: Korea (headquarters), with active and growing operations in the United States, Japan, China, Hong Kong, Taiwan, Singapore, Malaysia, Mexico, Ukraine, Türkiye, Moldova, Mongolia, Thailand, Qatar, and other markets; ongoing expansion targets additional regions. - Founding year and headquarters: founded in 2014; headquarters located in Seoul, South Korea. - Subsidiaries and parent relationships: operates under multiple brand lines (APRILSKIN, medicube, GLAMD, Forment, Photogray ORAZIN, NERDY) with potential collaboration or licensing arrangements across brands; corporate structure supports a diversified product portfolio and multi-channel distribution.