- Full Time Employees
- 145
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Seoul South Korea
- IPO Date
- Oct 7, 2022
- Business
- INNOAX CO. LTD, formerly known as InnoRules Co., Ltd., is a South Korea-based enterprise software company that specializes in digital decisioning platforms, business rule management systems (BRMS), and artificial intelligence-driven business automation solutions. Founded in 2007 and headquartered in Seoul, South Korea, the company develops and supplies software platforms that allow enterprises to automate complex operational logic, manage product architectures, and execute digital transformation initiatives. The company serves a diverse client base encompassing financial institutions, such as life and non-life insurers, commercial banks, credit card providers, and securities firms, as well as organizations in healthcare, manufacturing, retail, telecommunications, and the public sector across South Korea and international markets, including Japan.
The company provides a comprehensive suite of proprietary software products and related enterprise services, which include: InnoRules, a high-performance business rule engine that enables non-technical business operators to configure, execute, and maintain complex business rules and decision logic in real time; InnoProduct, a rule-based product information management and product factory solution designed to standardize product parameters, streamline product lifecycles, and accelerate time-to-market for complex financial and commercial offerings; InnoClaim, an automated insurance claims assessment and payout calculation engine; InnoPlat, a low-code digital business automation platform; enterprise AI decision intelligence software featuring generative AI and machine learning integrations for intelligent rule modeling and policy interpretation; and professional technology services, including custom software development, IT consulting, systems integration, and ongoing maintenance and technical support.
In recent developments, the company executed a corporate rebranding from InnoRules Co., Ltd. to INNOAX CO. LTD to signify its strategic expansion into AI Transformation (AX) and next-generation decision automation. In alignment with this strategic pivot, INNOAX has integrated generative AI and large language model capabilities across its flagship BRMS and product factory platforms to support automated rule extraction and conversational management workflows. In addition, the company has advanced its global market footprint through expanded strategic partnerships with systems integrators in Japan, accelerated the deployment of cloud-native Software-as-a-Service (SaaS) delivery models, and broadened its market penetration into non-financial verticals including smart manufacturing, hospital administration, and logistics.