XEXYMIX Corporation
KKRX:3379301,986.00
KRW
-24.00
(-1.19%)
ISIN
KR7337930002
Return %
Stock
S&P 500
1Y
-58.84
14.20
3Y
-53.05
81.12
5Y
-81.09
68.34
Capital Structure
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in mil. unless spec.Growth Rates
KRW
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in mil. unless spec.Quarterly Revenue
KRW
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
KRW
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in mil. unless spec.Company Description
- CEO
- Soo-Yeon Lee
- Full Time Employees
- 215
- Sector
- Retail trade
- Industry
- Apparel/Footwear retail
- Address
- Seoul South Korea
- IPO Date
- Aug 13, 2020
- Website
- brandxcorp.com
- Similar Companies
- Business
- XEXYMIX Corporation is a South Korea-based consumer goods and apparel company primarily engaged in the design, development, marketing, and distribution of athleisure wear, athletic apparel, and lifestyle products. The company offers a diverse portfolio of consumer goods and services, which include: women's activewear comprising high-performance leggings, sports bras, tank tops, yoga wear, hoodies, and training jackets; men's sportswear consisting of compression shorts, performance tees, track pants, and casual active apparel; specialized sport-specific collections including golf apparel and accessories under the XEXYMIX Golf label, tennis apparel, and swimwear; athletic footwear, running shoes, and slides; athleisure-oriented cosmetics and personal care formulations under XEXYMIX Cosmetics; home hygiene and personal wellness devices under the Whia brand; nail beauty products and accessories under the Gelato Factory brand; and digital performance marketing and brand incubation services conducted through specialized marketing subsidiaries. Founded in 2017 and headquartered in Seoul, South Korea, XEXYMIX Corporation distributes its products through an omnichannel ecosystem comprising proprietary direct-to-consumer e-commerce platforms, company-owned flagship stores, department store concessions, and duty-free retail outlets across South Korea, Japan, Greater China, Taiwan, and Southeast Asia, while facilitating international distribution to global consumers via cross-border online sales channels. In recent operational and strategic developments, the company has undertaken major international expansion and corporate restructuring initiatives to scale its core athleisure brand globally. Key developments include: establishing a strategic retail distribution and offline store expansion partnership with YY Sports to accelerate retail presence across tier-1 and tier-2 cities in mainland China, including store launches in key retail centers such as Shanghai; expanding direct international corporate subsidiaries and dedicated standalone retail stores in prime metropolitan shopping districts across Japan and Taiwan; launching and scaling new high-margin product categories including golf, tennis, and performance outdoor wear; and optimizing its brand portfolio by streamlining non-core lifestyle ventures to focus capital and marketing resources on international omnichannel growth and core activewear penetration.