- CEO
- Chan-Wook Choi
- Full Time Employees
- 205
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Anyang-si South Korea
- IPO Date
- Jan 20, 2022
- Business
- AUTO& Inc. is a South Korea-based automotive mobility lifestyle and commerce platform company that connects the automotive before-market and aftermarket sectors. Originally established as an in-house venture within Hyundai Motor Group in 2008 and officially incorporated in 2012, the company specializes in the development, procurement, and commercial distribution of automotive accessories, maintenance supplies, and smart mobility solutions. AUTO& operates primarily through two core business segments: the E-Commerce Platform division and the After-market to Before-market (A2B) Products and Services division.
The company offers a comprehensive portfolio of products and services organized into distinct operational channels: B2C Mobility Commerce Platforms, which encompass the operation and management of dedicated customer membership commerce channels, including the Hyundai Members Mall, Kia Members Mall, and Genesis accessory portals, supplying customized vehicle add-ons, interior styling accessories, car care supplies, camping and outdoor leisure gear, and pet travel accessories; B2B Maintenance, Repair, and Operations (MRO) Platforms, providing wholesale distribution of vehicle maintenance supplies, workshop tools, automotive fluids, replacement consumables, and diagnostic equipment directly to authorized service networks, notably Hyundai Bluehands and Kia Auto Q service centers; A2B Product Development and Supply, designing, engineering, and manufacturing original equipment manufacturer (OEM) customized options and delivery goods for new vehicles under genuine accessory programs, such as H-Genuine Accessories, KIA-Genuine Accessories, and Genesis bespoke lines, including paint protection films (PPF), integrated built-in air purifiers, customized trunk organizers, smart key cases, and emergency maintenance kits; Automotive Care and Aftermarket Brand Distribution, marketing and distributing proprietary detailing products alongside international premium car care brands, including Soft99 and its proprietary Detailing line of vehicle cleaning, coating, and surface care formulations; and Smart Mobility and Electric Vehicle Solutions, developing specialized electric vehicle (EV) charging accessories, connected vehicle devices, smart automotive electronics, and IoT-enabled mobility lifestyle products.
In recent developments, AUTO& has accelerated its strategic business expansion to support the automotive industry's transition toward electric vehicles and smart mobility platforms. The company has introduced an expanded lineup of dedicated EV accessories, portable energy solutions, and intelligent automotive electronics designed for next-generation electric and connected vehicle architectures. AUTO& has also advanced the integration of AI-driven product recommendation algorithms and IoT-enabled commerce capabilities across its B2C and B2B platforms to streamline procurement workflows for retail vehicle owners and certified service technicians. Furthermore, the company has aligned its aftermarket distribution and vehicle reconditioning capabilities to support certified pre-owned (CPO) vehicle operations, broadening its supply of vehicle inspection consumables, detailing solutions, and refurbishment parts. Headquartered in Anyang-si, Gyeonggi-do, South Korea, AUTO& primarily serves automotive consumers, original equipment manufacturers, and authorized service networks throughout South Korea.