- CEO
- Beom-Ryeong Yu
- Full Time Employees
- 126
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Seoul South Korea
- IPO Date
- Feb 10, 2021
- Business
- Mobidays Inc. is a South Korea-based digital marketing and advertising technology (ad-tech) company that provides comprehensive data-driven marketing solutions, media representation services, and proprietary mobile advertising platforms. Founded in 2014 and headquartered in Seoul, South Korea, the company operates across key digital advertising segments, catering to mobile app developers, gaming studios, e-commerce retailers, and corporate brand advertisers. The company's core products, platforms, and services include Mobiconnect, a mobile advertising platform and demand-side network optimized for performance-driven user acquisition and programmatic ad placement; Mobitrack, a data analytics and campaign attribution solution; Mobiacademy, a specialized training and professional education platform for digital marketing practitioners; Mobiscape, a market intelligence mapping framework of the mobile advertising ecosystem; and Max Summit, a premier industry conference and networking forum for marketing professionals. Additionally, Mobidays delivers full-funnel digital agency services, comprising performance marketing, search engine optimization, display and video advertising, social media management, influencer campaign execution, and creative asset production, operating as an accredited partner for major digital platforms including Google, Meta, TikTok, Naver, Kakao, and LINE. Through its subsidiary Mobigames Inc., the company also provides mobile game publishing, localized live-operations management, and international distribution services. In recent developments, Mobidays has expanded its product ecosystem through the integration of artificial intelligence and machine learning technologies across its proprietary ad platforms, launching automated campaign optimization and AI-assisted creative generation tools to improve return on ad spend (ROAS). The company has also strategically broadened its overseas operations across Japan, Greater China, and Southeast Asia, while advancing strategic agency partnerships and scaling its mobile gaming division to diversify revenue streams.