- CEO
- Min-Seok Kim
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Seoul South Korea
- IPO Date
- Nov 18, 2025
- Business
- The Pinkfong Company, Inc. is a global entertainment and digital media company that develops, produces, and distributes intellectual property content, animated video programming, mobile applications, interactive educational software, consumer merchandise, and location-based family entertainment experiences. The company offers digital animated media comprising short-form videos, television series, and feature films including Baby Shark's Big Show!, Baby Shark's Big Movie!, and Pinkfong Sing-Along Movie distributed across broadcast and streaming platforms such as YouTube, Netflix, Nickelodeon, Apple TV, and Amazon Prime Video; proprietary franchise brands and character intellectual properties, including Pinkfong, Baby Shark, Bebefinn, Sealook, and Hogi; mobile software and interactive educational applications, consisting of over 170 preschool and children's learning games available in 25 languages, such as Baby Shark World for Kids, Pinkfong Shapes & Colors, and Bebefinn Play; audio and music publishing, including the recording, production, and worldwide digital distribution of original children's songs, nursery rhymes, and soundtrack albums; consumer products and commercial brand licensing, covering toys, apparel, publishing, home goods, food and beverages, and stationery in partnership with global retail manufacturers; and location-based entertainment, including international live stage musicals such as Baby Shark Live!, interactive pop-up attractions, and family entertainment center activations. The company serves infants, toddlers, young children, and family demographics globally. In recent developments, the company, formerly known as SmartStudy Co., Ltd., completed its corporate name change to The Pinkfong Company, Inc. to support its transition into a global multi-IP entertainment powerhouse; expanded its co-production and distribution alliance with Nickelodeon and Paramount+ for the broadcast of Baby Shark's Big Show! and the release of Baby Shark's Big Movie!; launched and rapidly scaled its 3D animated preschool franchise Bebefinn into a global multi-language property across Netflix and YouTube alongside dedicated toy lines; partnered with animation studio Million Volt to co-produce and distribute the short-form 3D non-verbal comedic animation series Sealook; and accelerated international business development across North America, the Asia-Pacific region, and Europe through broadened licensing partnerships and immersive experiential retail initiatives. Founded in 2010, The Pinkfong Company, Inc. is headquartered in Seoul, South Korea, with international operational subsidiaries and branch offices located in Los Angeles, California; Shanghai, China; and Hong Kong.