- Full Time Employees
- 183
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Seoul South Korea
- IPO Date
- Jan 30, 2023
- Business
- Obzen, Inc. is a South Korea-based technology company that develops and provides artificial intelligence (AI)-driven data analytics, marketing technology (MarTech), customer data platforms (CDP), and enterprise business intelligence (BI) software solutions. Founded in 2000 and headquartered in Seoul, South Korea, the company operates primarily across the South Korean market, serving enterprise clients across the banking, securities, insurance, credit card, telecommunications, retail, manufacturing, and public sectors. The company delivers proprietary enterprise software suites, professional system integration, AI model development, and marketing agency consulting services designed to collect, integrate, and analyze big data for hyper-personalized customer engagement and automated decision-making.
The company provides a comprehensive portfolio of enterprise software products and professional services structured across key solution areas: Customer Data Experience Platforms, including obzen CDXP+, an enterprise real-time big data integration and customer journey analytics platform, and obzen Quasar, an agentic AI development and operation engine providing autonomous AI agents, automated workflow orchestration, and natural language data modeling; Marketing Automation Solutions, including the obzen Digital Marketing Suite for omnichannel campaign planning and execution, real-time event-triggered marketing modules, and automated recommendation engines such as S-mind and SmartOffering; Data Management and Business Intelligence Solutions, including the Strategy enterprise AI and business intelligence decision-support platform, Strategy Mosaic for unified KPI and cross-platform BI integration, SynxDB for high-performance analytical database processing, and BTL-DI for real-time data extraction and integration; and Professional Services, encompassing customized enterprise system integration, proprietary AI analysis model engineering, MarTech consulting, and managed marketing operation services.
In recent developments, Obzen has strategically expanded its product portfolio into full-stack Agentic AI and cloud environments through the launch of its obzen Quasar platform and the registration of its Strategy and data integration solutions on the Naver Cloud Platform Marketplace. The company maintains a close strategic alliance with Naver Cloud, a major shareholder, to co-develop enterprise generative AI services, while also establishing global technology partnerships with Microsoft, Strategy, OutSystems, and KNIME. Additionally, Obzen strengthened its data engineering capabilities and broadened its market reach into manufacturing and public sectors through the acquisition and complete merger of data engineering specialist Zalesia. The company has also secured major enterprise AI and customer data infrastructure contracts with leading financial institutions, including Samsung Financial Networks for the Monimo unified application, IBK Industrial Bank of Korea, KB Kookmin Card, KB Securities, Woori Bank, and BNK Kyongnam Bank, reinforcing its transition toward recurring, high-margin software licensing.