- CEO
- Chun-Sub Joo
- Full Time Employees
- 102
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Seoul South Korea
- Business
- New Kids On Co., Ltd. is a South Korea-based company primarily engaged in the design, manufacture, wholesale, and retail distribution of infant, toddler, and children's apparel, footwear, and lifestyle fashion accessories. The company operates across integrated business segments encompassing Proprietary Brand Apparel, E-Commerce Platform Operations, and Private Label Distribution. Its core product and service portfolio comprises infant and children's daily casual wear, including tops, bottoms, loungewear, and outerwear; specialized seasonal garments and functional playwear; children's footwear, consisting of sneakers, casual shoes, boots, and sandals; fashion accessories, such as headwear, bags, socks, and hair ornaments; as well as coordinated nursery and youth lifestyle products. New Kids On Co., Ltd. distributes its offerings through direct-to-consumer digital shopping platforms, major third-party e-commerce marketplaces, specialized children's multi-brand retailers, and domestic department store channels, catering to parents and young consumers seeking trend-conscious, safe, and comfortable youth fashion.
Headquartered in Seoul, South Korea, the company listed its shares on the KONEX market of the Korea Exchange under the ticker symbol 462310. In recent operational and strategic developments, New Kids On Co., Ltd. has accelerated the expansion of its digital retail footprint by upgrading its proprietary online commerce platforms and initiating cross-border e-commerce distribution strategies across Asian and international consumer markets. The company has introduced new sustainable product lines featuring organic and eco-certified textiles to address growing market demand for environmentally conscious children's goods. Additionally, New Kids On Co., Ltd. has formed strategic third-party logistics and automated fulfillment partnerships to enhance domestic delivery speeds, optimized its supply chain network, and initiated corporate governance and operational reorganizations to support business scaling and long-term capital market expansion objectives.