- CEO
- Ji-Hoon Kim
- Full Time Employees
- 99
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- AU TOWER Seoul SL South Korea
- IPO Date
- Apr 3, 2025
- Business
- Au Brandz Co., Ltd. (481070.KQ) operates as an apparel retail company specializing in weather-resistant fashion products under the Rockfish Weatherwear brand. The company offers a comprehensive range of winter apparel including winter shoes, mufflers, beanies, mittens, caps, corsages, gloves, earmuffs, shawls, leg and arm warmers, cardigans, pullovers, bustiers, berets, hats, and quilted coats; footwear such as sneaker boots, sneakers, flats, mary janes, mules, boots, winter slippers, slip-ons, slingbacks, clogs, and rainboots; accessories comprising backpacks, duffle bags, and shopping bags; and weather protection items like umbrellas and rain ponchos. Founded in 2022 and headquartered in Seoul, South Korea, Au Brandz primarily serves the domestic Korean market while expanding internationally and functions as a subsidiary of Au Commerce Co., Ltd.
In a significant strategic move, Au Brandz acquired Zennar Limited, the UK-based parent company of Rockfish Weatherwear, in January 2024 for approximately 8.4 billion won ($6.3 million), securing full global trademark rights across 49 countries and transitioning from a Korean distributor since 2013 to the brand's global owner. This acquisition supports expansion into Asia (including Japan, Taiwan, Hong Kong, and Macau), the UK, Europe, and the Americas through repositioned merchandising and new official stores, such as its first flagship at Hong Kong's K-11 Museum in late 2024. In November 2025, the company formed a global alliance with Asian partners to strengthen its position as a leading fashion network via Rockfish Weatherwear, alongside preparations for an initial public offering targeted for the first half of 2025.