- CEO
- Adel Mohammad Al-Awadhi
- Sector
- Energy minerals
- Industry
- Oil refining/Marketing
- Address
- Kuwait City Kuwait
- IPO Date
- Dec 18, 2006
- Business
- Oula Fuel Marketing Company K.S.C.P. is a Kuwait-based energy retail and commercial service provider engaged in the operation, management, and modernization of a nationwide network of multi-service fuel stations and automotive service centers across the State of Kuwait. Founded in 2004 and headquartered in Kuwait City, Kuwait, the company operates primarily across two business segments: Fuel Marketing & Related Services and Investments. The company offers a comprehensive portfolio of petroleum products and automotive retail services, comprising the retail and commercial distribution of fuel grades, including Ultra 98-octane premium gasoline, Super 95-octane unleaded gasoline, Premium 91-octane gasoline, automotive diesel, and kerosene; vehicle maintenance and care solutions, including automated and express car wash services operated under its ProntoWash subsidiary, quick-lube maintenance, oil and filter replacements, tire care, and vehicle technical inspections managed through Quick International Car Service Company; convenience store retail operations featuring on-site mini-markets and food-and-beverage outlets managed via Ultra Supermarkets Services Company; smart digital payment and automated fleet fueling solutions, including the oulaE contactless RFID vehicle identification system, smart prepaid fuel cards, corporate account billing cards, and mobile transaction integrations; and commercial real estate leasing, station advertising concessions, and logistics support through Ultra Logistics Company and Ultra Holding Company. The company serves individual consumers, commercial transport operators, and public sector fleets throughout urban and highway locations in Kuwait. In recent developments, Oula Fuel Marketing Company has accelerated its multi-year station redevelopment program, upgrading facilities with Stage II Vapor Recovery Systems (VRS) and advanced spill containment technologies to lower emissions and meet national environmental safety standards. The company has also expanded its non-fuel revenue activities across modern retail stations, conducted infrastructure preparations for deploying electric vehicle (EV) charging facilities and compatible digital payment modules, and formed strategic alliances with fintech and telecommunications providers, including mobile fuel payment integration with Bookeey, customer loyalty rewards partnerships with Ooredoo Kuwait, and fleet management integrations with Petroeasy, alongside planned physical retail network expansions in newly developed northern and southern residential areas.