- CEO
- Scott Campbell
- Sector
- Healthcare
- Industry
- Medical - Healthcare Information Services
- Address
- 77 Peter Street Toronto ON Canada M5V 2G4
- IPO Date
- Feb 8, 2019
- Business
- Lift & Co. Corp. (LFCOF) operates as a cannabis-focused technology and media company in Canada. The company monetizes a platform offering advertising solutions; events such as trade shows and industry awards including Lift Vancouver, Lift San Francisco, and Lift Toronto; data insights into consumer and product trends; customized marketing solutions; industry publications; a product-comparison resource for federally regulated cannabis products including strains and oils; medical cannabis patient reviews; a cannabis retail training program developed in partnership with Mothers Against Drunk Driving (MADD) Canada; and connections between businesses and consumers. Founded in 2013 and headquartered in Toronto, the company primarily serves cannabis businesses, retailers, producers, growers, investors, and consumers across Canada, with events extending to the United States. Lift & Co. categorizes its offerings into consumer marketing, trade marketing, data insights, and event marketing, generating revenue mainly from events and marketing. The company went public on the TSX Venture Exchange in 2018 under ticker LIFT, marking a strategic shift to accelerate growth through data-driven products.