- CEO
- Masayuki Takemori
- Full Time Employees
- 7,654
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- Address
- 3-7, Honjo 1-chome Tokyo Japan 130-8644
- IPO Date
- Jan 3, 2014
- Business
- Lion Corporation is a leading Japanese consumer products company engaged in the manufacture and sale of household and personal care products. Its core product categories include oral care (toothpastes, toothbrushes, mouthwashes), beauty care (cosmetics, soaps, shampoos, rinses), fabric care (laundry detergents, fabric softeners), living care (dishwashing detergents, household cleaning products), and over-the-counter pharmaceuticals. The company also produces industrial chemical products such as activators derived from oils and fats and industrial-use detergents. Lion operates primarily in Japan and across several Asian markets including Thailand, Malaysia, Korea, China, and Vietnam, where it has expanded through acquisitions and partnership programs. Founded in 1891, the company is headquartered in Tokyo, Japan.
Recent major changes include the acquisition of the remaining 64% stake in Merap Lion Holding Corporation in Vietnam, enhancing its oral health and wellbeing platform in Southeast Asia. In October 2024, Lion acquired a minority stake in Japan Activation Capital, signaling a strategic partnership to drive sustainable growth and corporate value enhancement. The company has also undergone structural reforms including consolidation of production facilities with an impairment loss recorded in 2024 to improve profitability and streamline operations. Lion has implemented price revisions and reduced SKU complexity in its domestic market to boost profit margins and has maintained strong financial performance with growth in net sales and operating profit in 2024. Lion remains focused on expanding its overseas business with plans to enter new countries and regions as part of its medium-term management strategy.
Lion's industry presence spans consumer healthcare, household goods, and industrial chemical segments, targeting a broad customer base from individual consumers to businesses. The company continues to leverage its core technologies and consumer research to innovate and promote healthier, more comfortable lifestyles. It was selected for inclusion in the Dow Jones Sustainability Asia/Pacific Index for the eighth consecutive year, reflecting its commitment to sustainable business practices. Lion's strong brand portfolio, geographic diversification, and recent strategic acquisitions position it for continued growth in Japanese and Asian markets.