- CEO
- Michael G. Onghai
- Full Time Employees
- 10
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Address
- 588 Broadway New York City NY United States of America 10012
- IPO Date
- Mar 14, 2016
- Business
- LookSmart Group, Inc. (LKST) operates as a search advertising network and management company, delivering digital advertising solutions including pay-per-click search ads, contextual advertising, and AdTech platforms for advertisers, publishers, and agencies in the United States and internationally. Founded in 1996 and headquartered in Henderson, Nevada, the company provides core products and services such as the AdCenter platform for hosted auction-based ad serving with backfill capabilities; Clickable and Syncapse brands offering social media management tools for publishing, monitoring, data storage, compliance, ad placement, and analytics; Novatech.io for cloud-based private ecosystems integrating multi-vendor enterprise technologies; ShopWiki as a consumer shopping search engine; and LookSmart-branded search technologies encompassing machine learning, chatbots, and white-label ad networks compliant with Interactive Advertising Bureau guidelines. It supports search, social, display, mobile, video, connected TV, and multi-channel advertising with AI-driven targeting based on demographics and geography, serving intermediaries, direct customers, agencies, and self-service users across its syndicated publisher network. Recent developments include a strategic focus on connected TV advertising following the 2019 divestiture of Clickable to Brand Networks and an ongoing offer from Alternative Liquidity Capital to acquire approximately 37% of outstanding shares at a premium to recent trading prices.