- CEO
- Patricia Ayuela de Rueda
- Full Time Employees
- 2,395
- Sector
- Financial Services
- Industry
- Insurance - Diversified
- Address
- calle Isaac Newton, 7 Madrid ENG Spain 28760
- IPO Date
- May 7, 2021
- Business
- Línea Directa Aseguradora, S.A. operates extensively in the insurance and reinsurance sector, primarily within Spain, leveraging a direct sales model through telephone and internet channels. The company offers a diverse portfolio of insurance solutions, encompassing motor coverage for cars, motorcycles, and professional vehicles, alongside comprehensive home policies. Additionally, its offerings include health insurance, now unified under the Línea Directa brand, complementing its range with products for pets, personal mobility, and protection against illegal occupation. The insurer also delivers a suite of related services such as vehicle repair and inspection, roadside assistance, and efficient claims management, extending to specialized household services. Established in 1995, Línea Directa pioneered the direct insurance model in the Spanish market, focusing on competitive pricing and a customer-centric approach. This strategy has led to consistent growth, with the company surpassing €1 billion in premium income for the first time by the close of 2024. Línea Directa targets a broad market including private individuals, self-employed professionals, and small and medium-sized enterprises (SMEs) across Spain. Recent strategic moves include a significant marketing campaign in November 2025, offering incentives for customer referrals, aiming to further expand its client base. The company continues its commitment to innovation, quality, and people-focused operations, with a dedicated leadership team. It became a publicly traded entity in 2021, evolving from its origins as a joint venture with Bankinter. Línea Directa operates its various insurance products under its main brand, and previously utilized brands like Vivaz for health insurance.