- CEO
- Ning Li
- Full Time Employees
- 5,022
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Address
- Beijing Eco-Techl Development Area Beijing People's Republic of China 101111
- IPO Date
- Aug 13, 2012
- Business
- Li Ning Company Limited, a leading Chinese sports brand company (Ticker: LNNGY), engages in the research, development, design, manufacture, marketing, distribution, and retail of sporting goods, primarily professional and leisure footwear, apparel, equipment, and accessories under the core LI-NING brand; it also offers outdoor sports products under the AIGLE brand, table tennis products under the Double Happiness brand, and badminton products under the Kason brand, along with brand licensing, administrative, and property management services. The company operates an extensive retail network in China, including conventional stores, flagship stores, China LI-NING stores, factory outlets, and multi-brand stores, while targeting professional athletes, casual consumers, and fitness enthusiasts across multiple sports categories such as running, basketball, and badminton. Founded in 1990 by Olympic gymnast Li Ning and headquartered in Beijing, China, the company maintains a comprehensive supply chain and distribution system predominantly in the People's Republic of China, with emerging global ambitions. In a significant strategic move, Li Ning formed a joint venture in October 2024 with HongShan (formerly Sequoia China), where an indirect subsidiary holds a 55% stake to exclusively develop and operate the LI-NING brand business in international markets, particularly Belt and Road regions, leveraging HongShan's cross-border resources and expertise; this includes an option for Li Ning to acquire full control in the future. Additionally, in January 2025, Li Ning secured a major partnership as the official sports apparel sponsor for the Chinese Olympic Committee and Chinese sports delegation through 2028, replacing Anta and reinforcing its position in elite sports.