- CEO
- Stéphane Valeri
- Full Time Employees
- 4,953
- Sector
- Consumer services
- Industry
- Hotels/Resorts/Cruise lines
- Address
- Place du Casino Monaco IDF Monaco 98000
- IPO Date
- Aug 1, 2009
- Business
- Société Anonyme des Bains de Mer et du Cercle des Étrangers à Monaco (SBM) operates as Monaco's leading luxury hospitality and gaming group, managing casinos, hotels, restaurants, entertainment venues, wellness facilities, and real estate leasing primarily in the Principality of Monaco. Founded in 1863 and headquartered at Place du Casino in Monte-Carlo, Monaco, the company holds the exclusive gaming concession until April 2027 and employs around 4,400 people across its operations, which include two casinos (Casino de Monte-Carlo featuring table games and slot machines; Casino Café de Paris); five luxury hotels (Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach, Le Méridien Beach Plaza) offering accommodation, beach clubs, spas like Thermes Marins Monte-Carlo, and over 25 restaurants and bars including six Michelin-starred venues such as Le Louis XV - Alain Ducasse (three stars), Pavyllon Monte-Carlo and L'Abysse by Yannick Alléno (two stars each); entertainment at Sporting Monte-Carlo, Salle des Étoiles, Jimmy'z Monte-Carlo nightclub, and La Rascasse; plus property rentals for luxury retail boutiques, offices, and high-end serviced residences including Résidence du Sporting, Résidence du Balmoral, Les Villas du Sporting, and One Monte-Carlo. SBM caters to high-net-worth individuals and tourists in the luxury leisure sector, with diversified revenue from gaming (table games, slots, ancillary activities), hospitality (accommodation, dining, wellness), and rentals (commercial and residential). In recent developments, SBM opened the Amazónico Monte-Carlo restaurant on its Café de Paris rooftop in April 2024 and reopened the refurbished Café de Paris brasserie in November 2023, boosting hotel revenue 16% to €399.9 million for fiscal 2024/2025; acquired Palace des Neiges in Courchevel (October 2023) for renovation into Monte-Carlo One with added building rights, works starting October 2024 for a December 2026 opening featuring two restaurants and a Jimmy'z club; signed a June 2024 partnership with Crystal Cruises for the first at-sea Casino de Monte-Carlo launching late 2024; partnered with D.ream International for a new Riviera-inspired restaurant concept debuting in 2025; announced plans to expand Monte-Carlo Bay Hotel by four floors for ultra-luxury apartments, modernize Thermes Marins Monte-Carlo with added residences, offices, and shops from 2027; and commenced room refurbishments at Hôtel de Paris with Cédric Grolet patisseries and Hôtel Hermitage, alongside €101.6 million in investments for fiscal 2024/2025, driving record revenue of €768 million, operating income of €74.5 million, and half-year net profit of €119.7 million as of September 2024.