- CEO
- Robin Broszio
- Full Time Employees
- 195
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- 1-3 rue Alfred de Vigny Fourqueux IF France 78112
- IPO Date
- Oct 21, 1997
- Business
- Passat SA, a France-based holding company, specializes in the video-assisted promotion and remote sale of a broad range of consumer products through its direct and indirect subsidiaries, including Passat USA, Passat Espagne SA, Passat Italie SRL, Wind of Trade and Chimney Sweeping Log, with a diversified portfolio spanning fitness, beauty, health and leisure products; kitchen utensils and accessories; patented do-it-yourself products; home comfort and maintenance products; gardening products; toys and household products.
Main products and services: fitness and sports equipment; beauty and personal care devices; health and wellness products; leisure and lifestyle items; kitchenware and culinary tools; DIY and home improvement tools; gardening implements and supplies; cleaning and home maintenance products; household accessories; toys and children’s products; specialty items under brand portfolios such as dental/Spirit of Beauty lines, Puissance Verte, Stone Guard, Facil Home, Durandal, and Kapro; and private-label or distributed product lines across regions. The company provides remote sales channels and distribution services, showroom-like retail concepts, and point-of-sale placement solutions to retailers, enabling sellers to offer Passat’s product suites through various retail formats.
Latest major company changes: in 2025, Passat announced the intention to transfer its listing from Euronext Paris to Euronext Growth Paris to better align with its size and activity, a move approved by shareholders; the transition aims to simplify regulatory requirements and reduce costs while maintaining access to liquidity and capital markets; strategic realignment accompanies ongoing expansion of distribution networks and product categories; continued portfolio optimization and regional strengthening are part of its platform rebalancing. In the same period, the company signals a focus on corporate governance and organizational optimization to support scaling of international operations and enhancement of borderless commercial capabilities.
Industry context and disclosures: Passat operates within the consumer goods sector, with business segments including retail enablement, direct/indirect distribution, and brand portfolio management; targets retailers and end consumers seeking diversified, affordable lifestyle, home, and DIY products; geographic operations cover Europe and North America via its subsidiaries, with a focus on France as headquarters and multi-region distribution through Europe and the United States; the company is structured as a holding with potential intra-group brands and manufacturing or sourcing arrangements through its subsidiaries. Passat’s corporate structure includes multiple subsidiaries and potential parent-subsidiary relationships, with a focus on expanding international reach and reinforcing supply chains.
Founding and headquarters: founded in the early 1990s (precise founding year not disclosed here) and headquartered in Paris, Île-de-France, France. The company maintains an international footprint through its subsidiaries and distribution networks, aiming to optimize product reach and retailer partnerships across regions.
subsidiaries and corporate relationships: operates through a network of direct and indirect subsidiaries, including Passat USA, Passat Espagne SA, Passat Italie SRL, Wind of Trade, Chimney Sweeping Log, and other brand-linked entities; maintains strategic partnerships and distribution agreements to extend geographic reach and product categories; ongoing alignment of corporate structure to support cross-border sales and marketing.